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Partner Posts

  • The Ultimate Games Industry Networking Event of 2024: Mobidictum Conference

    Prepare to be part of the region’s most dynamic and influential gaming event – the Mobidictum Conference 2024. The Mobidictum Conference 2024 is set to be the largest and most influential gaming event in the region. Returning for its third edition, it promises unparalleled experiences for gaming enthusiasts and industry professionals. This year’s event will […] More

  • App Store Marketing: More Than Just Keywords

    In the realm of App Store Optimization, keywords have historically taken center stage as they are among the first factors that come to mind that affect rankings and performance. However, what happens when a user comes across your listing thanks to a keyword? Your keyword optimization efforts may be working, but the user journey doesn’t […] More

  • New Exciting Features of Live Home 3D Version 4.9

    Live Home 3D is a multi-platform home and landscape design app for Windows, Mac, iPhone, iPad and Vision Pro. Totalling more than 12 million installations on various devices, this software brings together home design amateurs and professionals, providing ready-made house and interior templates and advanced features like professional construction tools, 2D side view, terrain editing, […] More

  • Dynamic ads: The value of personalisation and automation

    By Ender Ozcan, Senior Vice President of Global Revenue, Adjust The advertising industry has experienced transformative change in recent years, accelerated by advancements in tech as well as constantly changing consumer behaviours. Today, advertising is not as simple as just reaching audiences; now, marketers must consider how to capture their attention, engage them meaningfully, and […] More

  • Dating Apps & Mobile Marketing – A Match Made in Heaven

    Mobile apps have changed the way people interact with one another by altering the path of meeting new friends and in the dating scene, potential mates. Dating apps have contributed to reshaping the societal framework around finding a partner, providing a plethora of different experiences depending on what a user is looking for. From playful […] More

  • Working with Keywords in the App Store and Google Play

    Keywords are one of the main elements of App Store Optimization. In addition to the title, subtitle, and several other fields, they describe your product and allow users to find your application in the store. What Are the Main Functions of Keywords? Your app on Google Play and the App Store is generally described by […] More

  • Can You Get Hacked Through a Mobile Game?

    If you’ve ever enjoyed playing games on your phone, the question, “Is it even possible to be hacked through my phone?” isn’t strange.  After all, many of us enjoy the good old puzzle solving and more on our devices.  Research shows a worrying number: by 2025, cybercrime will grow to $10.5 trillion. That means that […] More

  • Gamelight: Outperforms Meta according to new insights from Singular

    The latest insights from the Singular market overview reveal yet another triumph for Gamelight; they are the 2nd largest source on Android—only after Google. This means that they outperformed every single competitor, even Meta. The insights also show that despite currently being active in only 11 countries, Gamelight commands an impressive 12% of global ad […] More

  • 3 Essential ASO Strategies for 2024

    With every new year comes ways to enhance your App Store Optimization to stay relevant in the eyes of users. For 2024, this means using all the app marketing tools available to maximize reach and engagement. In this article, we’ll touch upon three must-haves for your own ASO marketing strategy so that you can help […] More

  • Non-Standard Applications of QR Codes

    In recent years, QR codes have become ubiquitous in our daily lives, transforming the way we access information with a simple scan. Traditionally, these square-shaped codes have been primarily associated with linking to websites or providing contact information. However, the realm of QR codes has expanded significantly, thanks to innovative approaches by creators and businesses […] More

  • How App Rankings & Reviews Impact Your ASO

    Service recommendations, product suggestions, and online reviews – having verified confirmation of a product’s quality is generally a must for many consumers. Whether it’s searching for a new app or looking to change from an existing one, the digital word of mouth-esque approval that can be found in ratings and reviews can potentially make or […] More

  • How not to ruin your soft launch: 6 common mistakes to avoid

    By Angus Lovitt, Co-Founder of Ramp Soft launching a mobile game is an exciting but stressful stage of game development. Soft launch is the stage where we test a game’s user metrics and marketing strategy in a smaller audience prior to the audience of a wider one. It should tell you whether your app is […] More

  • How to Perform App Keyword Research

    At the heart of App Store Optimization lies the concept of keywords. In this article, we’ll delve into the essence of keywords in ASO, discuss keyword search volumes, and explore how to identify quality keywords for your app listing. Buckle up, as we embark on a journey to master the art of ASO through effective […] More

  • Practical tips on how to use AI tools in user acquisition

    In a world buzzing with talk about artificial intelligence and machine learning, it’s surprising how many app marketers are missing out on the true potential of AI tools. With the wealth of information at their fingertips, it’s easy to feel overwhelmed and unsure about where to start.  Brought to you by user acquisition and creative […] More

  • Transforming Content Creation: The Impact of Audio and Video Editing Apps on Mobile Media Production

    In the age of mobile technology, content creation has taken a transformative leap with the emergence of powerful audio/video editing apps. Enabling users to craft professional-grade media directly from their devices, these apps have democratized creativity, catering to novices and experts alike and reshaping the way content is produced, shared, and consumed on the go. […] More

  • 3 Things To Do Before Launching Your App

    Congratulations on developing your mobile app! However, creating a quality app is just the first step toward success. In today’s competitive market, getting your app discovered by users is crucial. This is where App Store Optimization (ASO) comes into play.  ASO is the process of optimizing your app’s visibility and discoverability in app stores, such […] More

  • Understanding Mobile App A/B Testing

    App Store Optimization (ASO) places great importance on metadata and creative optimization with the objective of increasing app visibility and conversions. While crucial, there are more strategies that allow us to continuously and simultaneously test different app marketing approaches. If you’ve ever wondered how effective your current ASO strategy is or if there are ways […] More

  • Gamelight welcomes mobile gaming industry pioneer James Crabb as Director of Business Development

    Gamelight, the innovative AI platform for mobile games marketing, is proud to announce the appointment of James Crabb as its new Director of Business Development. With more than ten years of invaluable experience in the mobile gaming industry, Crabb brings a wealth of expertise and a proven history of success to his role at Gamelight, […] More

  • AI at the Core: Gamelight Redefining Mobile Games Marketing

    Gamelight has truly disrupted the mobile marketing industry with its groundbreaking AI algorithm, designed to optimize partner quality and drive exceptional results. The impact of this revolutionary technology cannot be overstated, as evidenced by the shortlisted partners who experienced a remarkable x4.5 times higher Average Revenue Per User (ARPU) on average, surpassing expectations across all […] More

  • Increasing App Downloads with App Store Optimization (ASO)

    Within a highly competitive mobile app market, having a well-designed and feature-rich application is only part of the journey. The key to success lies in continuously promoting your app to reach a wider, relevant audience to maximize high-quality downloads. App Store Optimization (ASO) can significantly enhance your app’s visibility by attracting organic traffic to your […] More

  • The expansion of Gamelight reaches France, Italy, Spain, and the Netherlands!

    Mobile game advertising platform Gamelight has broadened its scope to 9 countries worldwide, introducing its services in France, Italy, Spain, and the Netherlands, in addition to the United States, Germany, the United Kingdom, Canada and Australia.  Germany’s Gamelight is the largest rewarded marketing platform worldwide, launched by LOUD Ventures. This innovative platform leverages its vast […] More

  • 3 Industries That Thrived During the Pandemic 

    The pandemic has caused a huge strain on companies all over the world. By being forced to close, they lost business and struggled to keep their brands afloat. Employees lost their jobs or needed to change their lives as they started to work from home.  Nowadays, it is pretty normal to join an industry that […] More

  • Best Cybersecurity Apps for Every Device to Install Right Now

    Malware, Trojans, eavesdroppers, trackers, and thieves – all pose serious threats to your smartphone. Despite being mainstream for almost a decade now, these problems have only become worse. So, in addition to your device’s internal security options, it’s wise to have cybersecurity apps that can help safeguard against hackers and other criminals. To help you […] More

  • iion strengthens gaming advertising capabilities with new senior hire

    Global adtech company iion bolsters self-serve advertising platform, driving gaming advertising ecosystem forward and challenging stereotypes with new senior hire   iion, the global adtech company that’s redefining monetisation and advertising for gaming, today announces new system enhancements to its revolutionary, self-serve gaming advertising platform immersiion and the appointment of senior hire Yun Yip to Chief Commercial Officer (CCO).  According […] More

  • Gamelight takes over Spotlight following an image rebranding

    The mobile game advertising platform Gamelight is currently one of the fastest-growing UA platforms! It is the most recent release from LOUD Ventures GmbH, a Hamburg-based mobile game development and publishing company. With its numerous successes in the gaming and entertainment vertical, the company’s previous mobile apps reached the TOP 10 highest-grossing and free apps […] More

  • Introducing 2023’s first game industry event in Istanbul

    The game industry is coming together again on January 13th with Mobidictum Network Istanbul 2023! Industry stakeholders who met at Mobidictum Business Conference in September are now preparing to meet in Istanbul for the first event of the new year. Game developers, publishers, investors, and service providers will participate in this event organized by Mobidictum. […] More

  • 6 Best Practices for Mobile Marketers to Make Better Ad Creatives

    It’s a given.  The ad creative is an essential element of an app publishers’ user acquisition strategy.  While targeting matters, the creative itself is just as important.  With the seismic industry changes induced by the ATT framework, optimizing creatives has become one of the most effective ways to grow your app’s user base cost-effectively. In […] More

  • Leveraging mobile gaming’s ad tech for non-gaming apps

    By Andrey Kazakov, Vice President of Demand at AppLovin It will come as no surprise to mobile marketers that gaming is the largest and most rapidly growing category of mobile apps. Mobile app usage surged during the COVID-19 pandemic, and mobile gaming led the charge. In fact, a report by App Annie found that between […] More

  • Mobio Global announces the opening of its US office and subsidiary and listing of its parent company Vox Valor Capital Limited on the London Stock Exchange

    Mobio Global Limited, a leading mobile marketing agency headquartered in London, the United Kingdom, is pleased to announce the opening of its US subsidiary Mobio Global Inc and its US office in San Mateo, California. The Mobio Global group now has a presence in the United Kingdom, Europe, Singapore and now also the United States […] More

  • How to lower CPAs by over 40% with Influencer Marketing

    Yoke Network, an Influencer Marketing network, have published a groundbreaking report on how Influencer Marketing on TikTok can be best utilised to hit CPI and CPA targets at scale. Yoke has built proprietary technology to help user acquisition teams and marketers supercharge their app growth through influencers. Over the past 3 years, Yoke has worked […] More

  • Game industry stakeholders will meet at Mobidictum Business Network #3

    The third of the Mobidictum Business Network event series will take place online on March 8-9-10. At Mobidictum Business Network, everything about the game industry will be discussed for 3 days! Mobidictum hosted two Mobidictum Business Network events in 2021. After two events that hosted more than 2000 participants and more than 80 speakers, we […] More

  • SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies

    Mobile gaming recorded a skyrocketing growth in 2021, especially with the impact of the COVID pandemic in 2020.  Under such a circumstance, companies like Applovin, Chartboost, and iResearch have given their perspectives on the industry trends in 2022, which we will share at the end of the article. It is also worth mentioning that according […] More

  • Monetize Your App on a Performance Model

    What if there was a way you could only pay for guaranteed users? Performance marketing is just as it sounds – marketing based on results. When choosing to work on a performance model, the benefits are limitless as marketers will only pay once a user has completed the desired action. If you’re a mobile marketer […] More

  • Turkey’s online game job fair is coming

    Job seekers looking for a job in the game industry and employers who want to hire the best talent are coming together on a single platform. Mobidictum Career in Games, the online game job fair, will take place on November 11. The event will take place on November 11th, 2021, between 10:00 AM and 06:00 […] More

  • How to Drive Holiday Sales Amidst Mobile Privacy Updates

    In response to consumers having limited access to in-store shopping over the last year and a half, mobile e-commerce has skyrocketed and is trending to continue in 2022. According to eMarketer, mobile commerce is expected to increase by 18.8% to $97.15 billion this holiday season, with most activity stemming from in-app shopping. In an effort […] More

  • Evaluate Your Apple Search Ads Performance with SearchAds.com’s Free Audit!

    Are you running Apple Search Ads? Based on Singular’s report, Apple Search Ads was the fastest-growing ad network in 2021. More advertisers are turning to Apple Search Ads for user acquisition on the App Store every day. Due to the ad placement and the potential of finding  high-quality users, we are witnessing increased competition in […] More

  • Turkish game developers creating top-chart games open up to the world

    Gateway to the Turkish gaming scene is now open! Hundreds of Turkish game developers will be at the  “Mobidictum Business Network #2” online mobile game conference on September 1-3. With 236 million dollars of investments in 2021, Turkish studios are coming strong and will open up to the world through the event.  The Turkish gaming […] More

  • Measure SKAdNetwork campaigns for free with Tenjin

    With iOS 14.5 being live for almost 3 weeks, advertisers are trying to figure out how to run UA in the new reality. One thing is absolutely clear –  Apple’s new framework for attribution called SKAdNetwork is here to stay. Major ad networks like Snap, Facebook, Applovin, TikTok, Irounsource and many others have already announced […] More

  • Perform[cb] is Acquired by Leading Equity Firm Beringer Capital

    SARASOTA, Fla., May 5, 2021 (Newswire.com) – Perform[cb] (Perform[cb], LLC), named the #1 Performance Marketplace Worldwide by mThink Blue Book Survey for five consecutive years, announced today that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. Over the past five years, as a […] More

  • Mobidictum Business Network to gateway the Turkish game market

    “Mobidictum Business Network” event, which will take place on May 8-9 with more than 550 participants from more than 40 countries, will bring together those who work in the mobile gaming industry or those who want to enter this industry. Thanks to the event, all participants will gain valuable information about the mobile gaming industry […] More

  • Everything to Know About Apple’s iOS 14.5 Update

    Apple first publicly announced iOS 14 in June 2020, which sent mobile marketers and advertisers into a frenzy. Over the last six months since the official release of iOS 14.0 in September 2020, Apple has introduced many new privacy features for consumers that will have a big impact on attribution for mobile marketers. With Apple’s […] More

  • Perform[cb] Named #1 CPA Network Worldwide for Fifth Consecutive Year

    Premier performance marketplace, Perform[cb], announces they have been named the #1 CPA Network Worldwide for the fifth consecutive year by mThink’s annual Blue Book survey. Perform[cb], a powerhouse in performance marketing, has been named the #1 CPA Network Worldwide for the fifth year in a row. Perform[cb] is known as a force within the affiliate channel, […] More

  • What’s your App Adoption Trend during this Crisis?: Growth, Slowdown, or Unchanged

    While we all watched the outbreak of COVID-19 impacting economies throughout the world and play havoc, the mobile app economy is another matter, as mobile app session times and installs saw dramatic increases and decreases varying across industries.  A global playbook published by MoEngage and AppFollow on how brands can rebuild and essentially bounce back […] More

  • News Apps See Explosive Growth in 2020: Significant increase in news consumption signals new trend during the Coronavirus Pandemic

    News apps saw a 59% increase in sessions between January and April 2020, with usage in May still far higher than pre-COVID levels — suggesting a shift in media consumption. San Francisco / Berlin, June 25, 2020 — In the first half of 2020, consumers have relied on news organizations more than ever to keep […] More