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Gamelight Ranks Top 2 in Japan and South Korea for Casual Gaming in Latest AppsFlyer Performance Index
Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, with notable success in Asia. In Japan and South Korea, two of the world’s largest mobile gaming markets, Gamelight achieved Top-2 rankings for Casual gaming across all media sources. This recognition highlights […] More
Mistplay’s new mobile gaming growth report unveils key 2025 trends
Mistplay has released its 2024 Mobile Gaming Growth Report, providing fresh perspectives on user acquisition (UA) and monetization trends, alongside bold predictions for the mobile gaming landscape in 2025. With insights drawn from leading industry experts and Mistplay’s extensive user data, this report offers marketing, product, and monetization teams the tools to optimize the earliest […] More
RedTrack secures $3.2M to enhance AI-driven analytics and automation for media buyers
RedTrack, an AI-powered platform specializing in analytics and automation for media buyers, has successfully closed a $3.2 million Series A funding round. The round was lead by LeadVentures with contributions from InstaVC, IronWolfCapital, and angel investor Balazs Gandera. RedTrack’s platform is currently used to manage and analyze over 60,000 ad accounts, driving $2 billion in […] More
Mobidictum Conference 2024: The Ultimate B2B Gaming Event is Just Around the Corner!
The highly anticipated Mobidictum Conference 2024 is set to take place on October 15-16 in Istanbul, bringing together industry giants like Ubisoft, Xbox, Rovio, and more! This is your chance to connect with global leaders, explore the latest trends, and unlock new opportunities in the gaming industry. With over 100 speakers, exclusive networking sessions, and […] More
Mobile app engagement platform ContextSDK secures $4 million in seed funding
Mobile app engagement platform ContextSDK has announced that it has raised $4 million in a seed funding round. Led by Speedinvest, one of Europe’s top venture capital firms, the round also saw participation from First Momentum Ventures and Heracles Capital. ContextSDK is set to utilize this funding to scale its platform, process over 40 billion […] More
How to Get Featured on the App Store
If you think about “holy grails” in the App Store from a mobile marketing perspective, there are a few things that come to mind: Another “holy grail” people may consider (and slightly more tangible) would be the illustrious App Store feature – placements on the App Store beyond the search results. Coveted by every developer […] More
Media buying’s automation revolution
Greg Castro, VP, Global Partnerships at Mobvista, explains how the benefits of automation are finally being felt in the digital media buying industry Ever since the Romans and the Greeks first built water wheels to power the grinding of grain into flour around 2,000 years ago, automation has enabled humans to do things more easily […] More
Measuring the Impact of App Store Optimization – Understanding Organic
No matter the type of app or business model, at the very end of the day, all developers and companies just want one thing: more downloads. Downloads can come from anywhere though. You’re likely running user acquisition campaigns through different sources and a multitude of other channels that you think may be bringing in the […] More
Mintegral Enhances Intelligent UA with Advanced Machine Learning Model
Mintegral, a programmatic subsidiary of leading advertising technology company Mobvista, has launched an advanced model for precise user acquisition (UA). The new model, Target CPE (Cost Per Engagement), helps advertisers achieve lifetime value (LTV) goals based on machine learning model predictions. Mintegral customers using this model have already experienced increases of up to 20% in […] More
Global finance apps see 119% revenue surge in Q1 2024
Adjust has released a comprehensive Finance app insights report revealing a remarkable 119% year-over-year (YoY) revenue increase for finance apps globally in the first quarter of 2024. This surge underscores a robust growth trajectory fueled by technological innovations, increased user spending and engagement, and strategic market expansions. The report highlights several key trends shaping the […] More
The Ultimate Games Industry Networking Event of 2024: Mobidictum Conference
Prepare to be part of the region’s most dynamic and influential gaming event – the Mobidictum Conference 2024. The Mobidictum Conference 2024 is set to be the largest and most influential gaming event in the region. Returning for its third edition, it promises unparalleled experiences for gaming enthusiasts and industry professionals. This year’s event will […] More
App Store Marketing: More Than Just Keywords
In the realm of App Store Optimization, keywords have historically taken center stage as they are among the first factors that come to mind that affect rankings and performance. However, what happens when a user comes across your listing thanks to a keyword? Your keyword optimization efforts may be working, but the user journey doesn’t […] More
New Exciting Features of Live Home 3D Version 4.9
Live Home 3D is a multi-platform home and landscape design app for Windows, Mac, iPhone, iPad and Vision Pro. Totalling more than 12 million installations on various devices, this software brings together home design amateurs and professionals, providing ready-made house and interior templates and advanced features like professional construction tools, 2D side view, terrain editing, […] More
Dynamic ads: The value of personalisation and automation
By Ender Ozcan, Senior Vice President of Global Revenue, Adjust The advertising industry has experienced transformative change in recent years, accelerated by advancements in tech as well as constantly changing consumer behaviours. Today, advertising is not as simple as just reaching audiences; now, marketers must consider how to capture their attention, engage them meaningfully, and […] More
Dating Apps & Mobile Marketing – A Match Made in Heaven
Mobile apps have changed the way people interact with one another by altering the path of meeting new friends and in the dating scene, potential mates. Dating apps have contributed to reshaping the societal framework around finding a partner, providing a plethora of different experiences depending on what a user is looking for. From playful […] More
Working with Keywords in the App Store and Google Play
Keywords are one of the main elements of App Store Optimization. In addition to the title, subtitle, and several other fields, they describe your product and allow users to find your application in the store. What Are the Main Functions of Keywords? Your app on Google Play and the App Store is generally described by […] More
Can You Get Hacked Through a Mobile Game?
If you’ve ever enjoyed playing games on your phone, the question, “Is it even possible to be hacked through my phone?” isn’t strange. After all, many of us enjoy the good old puzzle solving and more on our devices. Research shows a worrying number: by 2025, cybercrime will grow to $10.5 trillion. That means that […] More
Gamelight: Outperforms Meta according to new insights from Singular
The latest insights from the Singular market overview reveal yet another triumph for Gamelight; they are the 2nd largest source on Android—only after Google. This means that they outperformed every single competitor, even Meta. The insights also show that despite currently being active in only 11 countries, Gamelight commands an impressive 12% of global ad […] More
3 Essential ASO Strategies for 2024
With every new year comes ways to enhance your App Store Optimization to stay relevant in the eyes of users. For 2024, this means using all the app marketing tools available to maximize reach and engagement. In this article, we’ll touch upon three must-haves for your own ASO marketing strategy so that you can help […] More
Non-Standard Applications of QR Codes
In recent years, QR codes have become ubiquitous in our daily lives, transforming the way we access information with a simple scan. Traditionally, these square-shaped codes have been primarily associated with linking to websites or providing contact information. However, the realm of QR codes has expanded significantly, thanks to innovative approaches by creators and businesses […] More
How App Rankings & Reviews Impact Your ASO
Service recommendations, product suggestions, and online reviews – having verified confirmation of a product’s quality is generally a must for many consumers. Whether it’s searching for a new app or looking to change from an existing one, the digital word of mouth-esque approval that can be found in ratings and reviews can potentially make or […] More
How not to ruin your soft launch: 6 common mistakes to avoid
By Angus Lovitt, Co-Founder of Ramp Soft launching a mobile game is an exciting but stressful stage of game development. Soft launch is the stage where we test a game’s user metrics and marketing strategy in a smaller audience prior to the audience of a wider one. It should tell you whether your app is […] More
How to Perform App Keyword Research
At the heart of App Store Optimization lies the concept of keywords. In this article, we’ll delve into the essence of keywords in ASO, discuss keyword search volumes, and explore how to identify quality keywords for your app listing. Buckle up, as we embark on a journey to master the art of ASO through effective […] More
Practical tips on how to use AI tools in user acquisition
In a world buzzing with talk about artificial intelligence and machine learning, it’s surprising how many app marketers are missing out on the true potential of AI tools. With the wealth of information at their fingertips, it’s easy to feel overwhelmed and unsure about where to start. Brought to you by user acquisition and creative […] More
Transforming Content Creation: The Impact of Audio and Video Editing Apps on Mobile Media Production
In the age of mobile technology, content creation has taken a transformative leap with the emergence of powerful audio/video editing apps. Enabling users to craft professional-grade media directly from their devices, these apps have democratized creativity, catering to novices and experts alike and reshaping the way content is produced, shared, and consumed on the go. […] More
3 Things To Do Before Launching Your App
Congratulations on developing your mobile app! However, creating a quality app is just the first step toward success. In today’s competitive market, getting your app discovered by users is crucial. This is where App Store Optimization (ASO) comes into play. ASO is the process of optimizing your app’s visibility and discoverability in app stores, such […] More
Understanding Mobile App A/B Testing
App Store Optimization (ASO) places great importance on metadata and creative optimization with the objective of increasing app visibility and conversions. While crucial, there are more strategies that allow us to continuously and simultaneously test different app marketing approaches. If you’ve ever wondered how effective your current ASO strategy is or if there are ways […] More
Gamelight welcomes mobile gaming industry pioneer James Crabb as Director of Business Development
Gamelight, the innovative AI platform for mobile games marketing, is proud to announce the appointment of James Crabb as its new Director of Business Development. With more than ten years of invaluable experience in the mobile gaming industry, Crabb brings a wealth of expertise and a proven history of success to his role at Gamelight, […] More
AI at the Core: Gamelight Redefining Mobile Games Marketing
Gamelight has truly disrupted the mobile marketing industry with its groundbreaking AI algorithm, designed to optimize partner quality and drive exceptional results. The impact of this revolutionary technology cannot be overstated, as evidenced by the shortlisted partners who experienced a remarkable x4.5 times higher Average Revenue Per User (ARPU) on average, surpassing expectations across all […] More
Increasing App Downloads with App Store Optimization (ASO)
Within a highly competitive mobile app market, having a well-designed and feature-rich application is only part of the journey. The key to success lies in continuously promoting your app to reach a wider, relevant audience to maximize high-quality downloads. App Store Optimization (ASO) can significantly enhance your app’s visibility by attracting organic traffic to your […] More
The expansion of Gamelight reaches France, Italy, Spain, and the Netherlands!
Mobile game advertising platform Gamelight has broadened its scope to 9 countries worldwide, introducing its services in France, Italy, Spain, and the Netherlands, in addition to the United States, Germany, the United Kingdom, Canada and Australia. Germany’s Gamelight is the largest rewarded marketing platform worldwide, launched by LOUD Ventures. This innovative platform leverages its vast […] More
3 Industries That Thrived During the Pandemic
The pandemic has caused a huge strain on companies all over the world. By being forced to close, they lost business and struggled to keep their brands afloat. Employees lost their jobs or needed to change their lives as they started to work from home. Nowadays, it is pretty normal to join an industry that […] More
Best Cybersecurity Apps for Every Device to Install Right Now
Malware, Trojans, eavesdroppers, trackers, and thieves – all pose serious threats to your smartphone. Despite being mainstream for almost a decade now, these problems have only become worse. So, in addition to your device’s internal security options, it’s wise to have cybersecurity apps that can help safeguard against hackers and other criminals. To help you […] More
iion strengthens gaming advertising capabilities with new senior hire
Global adtech company iion bolsters self-serve advertising platform, driving gaming advertising ecosystem forward and challenging stereotypes with new senior hire iion, the global adtech company that’s redefining monetisation and advertising for gaming, today announces new system enhancements to its revolutionary, self-serve gaming advertising platform immersiion and the appointment of senior hire Yun Yip to Chief Commercial Officer (CCO). According […] More
Gamelight takes over Spotlight following an image rebranding
The mobile game advertising platform Gamelight is currently one of the fastest-growing UA platforms! It is the most recent release from LOUD Ventures GmbH, a Hamburg-based mobile game development and publishing company. With its numerous successes in the gaming and entertainment vertical, the company’s previous mobile apps reached the TOP 10 highest-grossing and free apps […] More
Introducing 2023’s first game industry event in Istanbul
The game industry is coming together again on January 13th with Mobidictum Network Istanbul 2023! Industry stakeholders who met at Mobidictum Business Conference in September are now preparing to meet in Istanbul for the first event of the new year. Game developers, publishers, investors, and service providers will participate in this event organized by Mobidictum. […] More
6 Best Practices for Mobile Marketers to Make Better Ad Creatives
It’s a given. The ad creative is an essential element of an app publishers’ user acquisition strategy. While targeting matters, the creative itself is just as important. With the seismic industry changes induced by the ATT framework, optimizing creatives has become one of the most effective ways to grow your app’s user base cost-effectively. In […] More
Leveraging mobile gaming’s ad tech for non-gaming apps
By Andrey Kazakov, Vice President of Demand at AppLovin It will come as no surprise to mobile marketers that gaming is the largest and most rapidly growing category of mobile apps. Mobile app usage surged during the COVID-19 pandemic, and mobile gaming led the charge. In fact, a report by App Annie found that between […] More
Mobio Global announces the opening of its US office and subsidiary and listing of its parent company Vox Valor Capital Limited on the London Stock Exchange
Mobio Global Limited, a leading mobile marketing agency headquartered in London, the United Kingdom, is pleased to announce the opening of its US subsidiary Mobio Global Inc and its US office in San Mateo, California. The Mobio Global group now has a presence in the United Kingdom, Europe, Singapore and now also the United States […] More
How to lower CPAs by over 40% with Influencer Marketing
Yoke Network, an Influencer Marketing network, have published a groundbreaking report on how Influencer Marketing on TikTok can be best utilised to hit CPI and CPA targets at scale. Yoke has built proprietary technology to help user acquisition teams and marketers supercharge their app growth through influencers. Over the past 3 years, Yoke has worked […] More
Game industry stakeholders will meet at Mobidictum Business Network #3
The third of the Mobidictum Business Network event series will take place online on March 8-9-10. At Mobidictum Business Network, everything about the game industry will be discussed for 3 days! Mobidictum hosted two Mobidictum Business Network events in 2021. After two events that hosted more than 2000 participants and more than 80 speakers, we […] More
SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies
Mobile gaming recorded a skyrocketing growth in 2021, especially with the impact of the COVID pandemic in 2020. Under such a circumstance, companies like Applovin, Chartboost, and iResearch have given their perspectives on the industry trends in 2022, which we will share at the end of the article. It is also worth mentioning that according […] More
Monetize Your App on a Performance Model
What if there was a way you could only pay for guaranteed users? Performance marketing is just as it sounds – marketing based on results. When choosing to work on a performance model, the benefits are limitless as marketers will only pay once a user has completed the desired action. If you’re a mobile marketer […] More
Discover Your True Apple Search Ads Performance with SearchAds.com’s Grader
With adoption rates going through the roof, now is the time to run Apple Search Ads if you want to grow your business in the App Store. Our latest survey shows that if you want to reach the top 10 charts in your category, Apple Search Ads is a must have in your media-mix. The […] More
Turkey’s online game job fair is coming
Job seekers looking for a job in the game industry and employers who want to hire the best talent are coming together on a single platform. Mobidictum Career in Games, the online game job fair, will take place on November 11. The event will take place on November 11th, 2021, between 10:00 AM and 06:00 […] More
How to Drive Holiday Sales Amidst Mobile Privacy Updates
In response to consumers having limited access to in-store shopping over the last year and a half, mobile e-commerce has skyrocketed and is trending to continue in 2022. According to eMarketer, mobile commerce is expected to increase by 18.8% to $97.15 billion this holiday season, with most activity stemming from in-app shopping. In an effort […] More
Evaluate Your Apple Search Ads Performance with SearchAds.com’s Free Audit!
Are you running Apple Search Ads? Based on Singular’s report, Apple Search Ads was the fastest-growing ad network in 2021. More advertisers are turning to Apple Search Ads for user acquisition on the App Store every day. Due to the ad placement and the potential of finding high-quality users, we are witnessing increased competition in […] More
Turkish game developers creating top-chart games open up to the world
Gateway to the Turkish gaming scene is now open! Hundreds of Turkish game developers will be at the “Mobidictum Business Network #2” online mobile game conference on September 1-3. With 236 million dollars of investments in 2021, Turkish studios are coming strong and will open up to the world through the event. The Turkish gaming […] More
Measure SKAdNetwork campaigns for free with Tenjin
With iOS 14.5 being live for almost 3 weeks, advertisers are trying to figure out how to run UA in the new reality. One thing is absolutely clear – Apple’s new framework for attribution called SKAdNetwork is here to stay. Major ad networks like Snap, Facebook, Applovin, TikTok, Irounsource and many others have already announced […] More
Perform[cb] is Acquired by Leading Equity Firm Beringer Capital
SARASOTA, Fla., May 5, 2021 (Newswire.com) – Perform[cb] (Perform[cb], LLC), named the #1 Performance Marketplace Worldwide by mThink Blue Book Survey for five consecutive years, announced today that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. Over the past five years, as a […] More
Mobidictum Business Network to gateway the Turkish game market
“Mobidictum Business Network” event, which will take place on May 8-9 with more than 550 participants from more than 40 countries, will bring together those who work in the mobile gaming industry or those who want to enter this industry. Thanks to the event, all participants will gain valuable information about the mobile gaming industry […] More
Everything to Know About Apple’s iOS 14.5 Update
Apple first publicly announced iOS 14 in June 2020, which sent mobile marketers and advertisers into a frenzy. Over the last six months since the official release of iOS 14.0 in September 2020, Apple has introduced many new privacy features for consumers that will have a big impact on attribution for mobile marketers. With Apple’s […] More
Perform[cb] Named #1 CPA Network Worldwide for Fifth Consecutive Year
Premier performance marketplace, Perform[cb], announces they have been named the #1 CPA Network Worldwide for the fifth consecutive year by mThink’s annual Blue Book survey. Perform[cb], a powerhouse in performance marketing, has been named the #1 CPA Network Worldwide for the fifth year in a row. Perform[cb] is known as a force within the affiliate channel, […] More
New Mobile App Install Advertising Experience Drives 90% Lift in Conversions
New ad product enables app marketers to tap into the potential of premium publishers and the open web. New York, NY — August 20, 2020: Outbrain, the world’s leading discovery and native advertising platform for the open web, today announced the launch of a new ad product helping app marketers to tap into the full […] More
What’s your App Adoption Trend during this Crisis?: Growth, Slowdown, or Unchanged
While we all watched the outbreak of COVID-19 impacting economies throughout the world and play havoc, the mobile app economy is another matter, as mobile app session times and installs saw dramatic increases and decreases varying across industries. A global playbook published by MoEngage and AppFollow on how brands can rebuild and essentially bounce back […] More
News Apps See Explosive Growth in 2020: Significant increase in news consumption signals new trend during the Coronavirus Pandemic
News apps saw a 59% increase in sessions between January and April 2020, with usage in May still far higher than pre-COVID levels — suggesting a shift in media consumption. San Francisco / Berlin, June 25, 2020 — In the first half of 2020, consumers have relied on news organizations more than ever to keep […] More
Guest Posts
Jordan Bevan
Sophie Blake
