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  • The expansion of Gamelight reaches France, Italy, Spain, and the Netherlands!

    Mobile game advertising platform Gamelight has broadened its scope to 9 countries worldwide, introducing its services in France, Italy, Spain, and the Netherlands, in addition to the United States, Germany, the United Kingdom, Canada and Australia.  Germany’s Gamelight is the largest rewarded marketing platform worldwide, launched by LOUD Ventures. This innovative platform leverages its vast […] More

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  • 3 Industries That Thrived During the Pandemic 

    The pandemic has caused a huge strain on companies all over the world. By being forced to close, they lost business and struggled to keep their brands afloat. Employees lost their jobs or needed to change their lives as they started to work from home.  Nowadays, it is pretty normal to join an industry that […] More

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  • Best Cybersecurity Apps for Every Device to Install Right Now

    Malware, Trojans, eavesdroppers, trackers, and thieves – all pose serious threats to your smartphone. Despite being mainstream for almost a decade now, these problems have only become worse. So, in addition to your device’s internal security options, it’s wise to have cybersecurity apps that can help safeguard against hackers and other criminals. To help you […] More

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  • iion strengthens gaming advertising capabilities with new senior hire

    Global adtech company iion bolsters self-serve advertising platform, driving gaming advertising ecosystem forward and challenging stereotypes with new senior hire   iion, the global adtech company that’s redefining monetisation and advertising for gaming, today announces new system enhancements to its revolutionary, self-serve gaming advertising platform immersiion and the appointment of senior hire Yun Yip to Chief Commercial Officer (CCO).  According […] More

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  • Gamelight takes over Spotlight following an image rebranding

    The mobile game advertising platform Gamelight is currently one of the fastest-growing UA platforms! It is the most recent release from LOUD Ventures GmbH, a Hamburg-based mobile game development and publishing company. With its numerous successes in the gaming and entertainment vertical, the company’s previous mobile apps reached the TOP 10 highest-grossing and free apps […] More

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  • Introducing 2023’s first game industry event in Istanbul

    The game industry is coming together again on January 13th with Mobidictum Network Istanbul 2023! Industry stakeholders who met at Mobidictum Business Conference in September are now preparing to meet in Istanbul for the first event of the new year. Game developers, publishers, investors, and service providers will participate in this event organized by Mobidictum. […] More

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  • 6 Best Practices for Mobile Marketers to Make Better Ad Creatives

    It’s a given.  The ad creative is an essential element of an app publishers’ user acquisition strategy.  While targeting matters, the creative itself is just as important.  With the seismic industry changes induced by the ATT framework, optimizing creatives has become one of the most effective ways to grow your app’s user base cost-effectively. In […] More

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  • Leveraging mobile gaming’s ad tech for non-gaming apps

    By Andrey Kazakov, Vice President of Demand at AppLovin It will come as no surprise to mobile marketers that gaming is the largest and most rapidly growing category of mobile apps. Mobile app usage surged during the COVID-19 pandemic, and mobile gaming led the charge. In fact, a report by App Annie found that between […] More

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  • Mobio Global announces the opening of its US office and subsidiary and listing of its parent company Vox Valor Capital Limited on the London Stock Exchange

    Mobio Global Limited, a leading mobile marketing agency headquartered in London, the United Kingdom, is pleased to announce the opening of its US subsidiary Mobio Global Inc and its US office in San Mateo, California. The Mobio Global group now has a presence in the United Kingdom, Europe, Singapore and now also the United States […] More

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  • How to lower CPAs by over 40% with Influencer Marketing

    Yoke Network, an Influencer Marketing network, have published a groundbreaking report on how Influencer Marketing on TikTok can be best utilised to hit CPI and CPA targets at scale. Yoke has built proprietary technology to help user acquisition teams and marketers supercharge their app growth through influencers. Over the past 3 years, Yoke has worked […] More

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  • Game industry stakeholders will meet at Mobidictum Business Network #3

    The third of the Mobidictum Business Network event series will take place online on March 8-9-10. At Mobidictum Business Network, everything about the game industry will be discussed for 3 days! Mobidictum hosted two Mobidictum Business Network events in 2021. After two events that hosted more than 2000 participants and more than 80 speakers, we […] More

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  • Monetize Your App on a Performance Model

    What if there was a way you could only pay for guaranteed users? Performance marketing is just as it sounds – marketing based on results. When choosing to work on a performance model, the benefits are limitless as marketers will only pay once a user has completed the desired action. If you’re a mobile marketer […] More

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  • Turkey’s online game job fair is coming

    Job seekers looking for a job in the game industry and employers who want to hire the best talent are coming together on a single platform. Mobidictum Career in Games, the online game job fair, will take place on November 11. The event will take place on November 11th, 2021, between 10:00 AM and 06:00 […] More

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  • How to Drive Holiday Sales Amidst Mobile Privacy Updates

    In response to consumers having limited access to in-store shopping over the last year and a half, mobile e-commerce has skyrocketed and is trending to continue in 2022. According to eMarketer, mobile commerce is expected to increase by 18.8% to $97.15 billion this holiday season, with most activity stemming from in-app shopping. In an effort […] More

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  • Evaluate Your Apple Search Ads Performance with SearchAds.com’s Free Audit!

    Are you running Apple Search Ads? Based on Singular’s report, Apple Search Ads was the fastest-growing ad network in 2021. More advertisers are turning to Apple Search Ads for user acquisition on the App Store every day. Due to the ad placement and the potential of finding  high-quality users, we are witnessing increased competition in […] More

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  • Turkish game developers creating top-chart games open up to the world

    Gateway to the Turkish gaming scene is now open! Hundreds of Turkish game developers will be at the  “Mobidictum Business Network #2” online mobile game conference on September 1-3. With 236 million dollars of investments in 2021, Turkish studios are coming strong and will open up to the world through the event.  The Turkish gaming […] More

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  • Measure SKAdNetwork campaigns for free with Tenjin

    With iOS 14.5 being live for almost 3 weeks, advertisers are trying to figure out how to run UA in the new reality. One thing is absolutely clear –  Apple’s new framework for attribution called SKAdNetwork is here to stay. Major ad networks like Snap, Facebook, Applovin, TikTok, Irounsource and many others have already announced […] More

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  • Perform[cb] is Acquired by Leading Equity Firm Beringer Capital

    SARASOTA, Fla., May 5, 2021 (Newswire.com) – Perform[cb] (Perform[cb], LLC), named the #1 Performance Marketplace Worldwide by mThink Blue Book Survey for five consecutive years, announced today that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. Over the past five years, as a […] More

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  • Mobidictum Business Network to gateway the Turkish game market

    “Mobidictum Business Network” event, which will take place on May 8-9 with more than 550 participants from more than 40 countries, will bring together those who work in the mobile gaming industry or those who want to enter this industry. Thanks to the event, all participants will gain valuable information about the mobile gaming industry […] More

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  • Everything to Know About Apple’s iOS 14.5 Update

    Apple first publicly announced iOS 14 in June 2020, which sent mobile marketers and advertisers into a frenzy. Over the last six months since the official release of iOS 14.0 in September 2020, Apple has introduced many new privacy features for consumers that will have a big impact on attribution for mobile marketers. With Apple’s […] More

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  • Perform[cb] Named #1 CPA Network Worldwide for Fifth Consecutive Year

    Premier performance marketplace, Perform[cb], announces they have been named the #1 CPA Network Worldwide for the fifth consecutive year by mThink’s annual Blue Book survey. Perform[cb], a powerhouse in performance marketing, has been named the #1 CPA Network Worldwide for the fifth year in a row. Perform[cb] is known as a force within the affiliate channel, […] More

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  • What’s your App Adoption Trend during this Crisis?: Growth, Slowdown, or Unchanged

    While we all watched the outbreak of COVID-19 impacting economies throughout the world and play havoc, the mobile app economy is another matter, as mobile app session times and installs saw dramatic increases and decreases varying across industries.  A global playbook published by MoEngage and AppFollow on how brands can rebuild and essentially bounce back […] More

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