• How to lower CPAs by over 40% with Influencer Marketing

    Yoke Network, an Influencer Marketing network, have published a groundbreaking report on how Influencer Marketing on TikTok can be best utilised to hit CPI and CPA targets at scale. Yoke has built proprietary technology to help user acquisition teams and marketers supercharge their app growth through influencers. Over the past 3 years, Yoke has worked […] More

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  • Game industry stakeholders will meet at Mobidictum Business Network #3

    The third of the Mobidictum Business Network event series will take place online on March 8-9-10. At Mobidictum Business Network, everything about the game industry will be discussed for 3 days! Mobidictum hosted two Mobidictum Business Network events in 2021. After two events that hosted more than 2000 participants and more than 80 speakers, we […] More

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  • Monetize Your App on a Performance Model

    What if there was a way you could only pay for guaranteed users? Performance marketing is just as it sounds – marketing based on results. When choosing to work on a performance model, the benefits are limitless as marketers will only pay once a user has completed the desired action. If you’re a mobile marketer […] More

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  • Turkey’s online game job fair is coming

    Job seekers looking for a job in the game industry and employers who want to hire the best talent are coming together on a single platform. Mobidictum Career in Games, the online game job fair, will take place on November 11. The event will take place on November 11th, 2021, between 10:00 AM and 06:00 […] More

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  • How to Drive Holiday Sales Amidst Mobile Privacy Updates

    In response to consumers having limited access to in-store shopping over the last year and a half, mobile e-commerce has skyrocketed and is trending to continue in 2022. According to eMarketer, mobile commerce is expected to increase by 18.8% to $97.15 billion this holiday season, with most activity stemming from in-app shopping. In an effort […] More

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  • Evaluate Your Apple Search Ads Performance with SearchAds.com’s Free Audit!

    Are you running Apple Search Ads? Based on Singular’s report, Apple Search Ads was the fastest-growing ad network in 2021. More advertisers are turning to Apple Search Ads for user acquisition on the App Store every day. Due to the ad placement and the potential of finding  high-quality users, we are witnessing increased competition in […] More

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  • Turkish game developers creating top-chart games open up to the world

    Gateway to the Turkish gaming scene is now open! Hundreds of Turkish game developers will be at the  “Mobidictum Business Network #2” online mobile game conference on September 1-3. With 236 million dollars of investments in 2021, Turkish studios are coming strong and will open up to the world through the event.  The Turkish gaming […] More

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  • Measure SKAdNetwork campaigns for free with Tenjin

    With iOS 14.5 being live for almost 3 weeks, advertisers are trying to figure out how to run UA in the new reality. One thing is absolutely clear –  Apple’s new framework for attribution called SKAdNetwork is here to stay. Major ad networks like Snap, Facebook, Applovin, TikTok, Irounsource and many others have already announced […] More

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  • Perform[cb] is Acquired by Leading Equity Firm Beringer Capital

    SARASOTA, Fla., May 5, 2021 (Newswire.com) – Perform[cb] (Perform[cb], LLC), named the #1 Performance Marketplace Worldwide by mThink Blue Book Survey for five consecutive years, announced today that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. Over the past five years, as a […] More

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  • Mobidictum Business Network to gateway the Turkish game market

    “Mobidictum Business Network” event, which will take place on May 8-9 with more than 550 participants from more than 40 countries, will bring together those who work in the mobile gaming industry or those who want to enter this industry. Thanks to the event, all participants will gain valuable information about the mobile gaming industry […] More

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  • Everything to Know About Apple’s iOS 14.5 Update

    Apple first publicly announced iOS 14 in June 2020, which sent mobile marketers and advertisers into a frenzy. Over the last six months since the official release of iOS 14.0 in September 2020, Apple has introduced many new privacy features for consumers that will have a big impact on attribution for mobile marketers. With Apple’s […] More

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  • Perform[cb] Named #1 CPA Network Worldwide for Fifth Consecutive Year

    Premier performance marketplace, Perform[cb], announces they have been named the #1 CPA Network Worldwide for the fifth consecutive year by mThink’s annual Blue Book survey. Perform[cb], a powerhouse in performance marketing, has been named the #1 CPA Network Worldwide for the fifth year in a row. Perform[cb] is known as a force within the affiliate channel, […] More

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  • What’s your App Adoption Trend during this Crisis?: Growth, Slowdown, or Unchanged

    While we all watched the outbreak of COVID-19 impacting economies throughout the world and play havoc, the mobile app economy is another matter, as mobile app session times and installs saw dramatic increases and decreases varying across industries.  A global playbook published by MoEngage and AppFollow on how brands can rebuild and essentially bounce back […] More

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