Tapjoy launches in-app marketplace Tapjoy Shopping

Mobile advertising and app monetization company Tapjoy, which was announced to be acquired by ironSource for $400 million last month, has launched its own in-app marketplace, Tapjoy Shopping.

Tapjoy Shopping is an in-app marketplace that enables consumers to shop from among hundreds of brand retailers and earn rewards in their favorite apps for every purchase that they make. 

Based on its Offerwall, which was launched in 2006 as a marketplace of advertising offers that consumers could fill out in exchange for virtual currency in social and mobile apps, Tapjoy Shopping is a distinct marketplace dedicated exclusively to retail brands and shopping offers so that consumers can easily find products that align with their interests. 

“Tapjoy Shopping brings Tapjoy’s signature value exchange model to mobile commerce by providing a premium rewarded experience for consumers while increasing discoverability and conversions for retail advertisers and driving incremental revenue for app publishers. Tapjoy Shopping is now available to Tapjoy’s network of app partners.” the company said in an emailed statement. 

For retailers and brand advertisers, Tapjoy Shopping aims to provides a risk-free way to connect with mobile gaming audiences — especially the desirable Gen Z and Millennial crowd, 86% of whom play mobile games on their smartphones and more than half of whom shop on mobile, according to Tapjoy’s latest Modern Mobile Gamer report. 

“Our smartphones have forever changed the way we shop — from discovering new products to engaging with brands and even making direct purchases,” said Dom Bracher, vice president of product at Tapjoy. “The new Tapjoy Shopping makes it incredibly simple and convenient for consumers to not only shop for relevant products but also get rewarded with in-app currency for their favorite games. The end result is a marketplace dynamic that truly benefits advertisers, app publishers, and of course the consumers themselves.” 

Tapjoy says consumers now can open Tapjoy Shopping in any of the more than 10,000 apps belonging to Tapjoy’s network of premium app publishers, and they can immediately start browsing by product category, top brands, and other filters.