App Store prices drop in UK, South Africa and more countries

Due to changes in taxes and foreign exchange rates, Apple announced that it will soon lower prices of apps and in-app purchases (excluding subscriptions) on the App Store in the United Kingdom, South Africa and all the countries where Euro is the official currency.

‘’When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.’’ the company told developers in a blog post.

The iPhone-maker also announced that the prices of apps and in-app purchases will be increased in Georgia and Tajikistan.

‘’The increases also consider the following tax changes, and Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations.’’

  • Georgia: New value-added tax of 18%
  • Tajikistan: New value-added tax of 18% that applies to developers based outside of Tajikistan

In addition, prices will also increase in Italy due to the change in the Digital Services Tax effective rate.

The changes in App Store prices will go into effect in the next few days. 

Written by Sophie Blake


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