Mobile advertising platform ironSource announced recently that it has completed the acquisition of Tapjoy. The company first announced the acquisition of mobile advertising and app monetization firm Tapjoy for $400 million in October.
The Tapjoy acquisition marks the fourth acquisition of ironSource in the past twelve months. The company acquired mobile ad quality measurement platform Soomla in January 2021, creative management platform Luna Labs in February, and mobile marketing software company Bidalgo in October.
With these acquisitions, ironSource aims to expand its platform offering to provide solutions that cover more touchpoints in an app growth lifecycle, as well as affording the company deeper penetration across different functions within an app-based business.
“This acquisition, along with others we’ve made recently, will increase the number of access points we have into app-based businesses, as well as provide additional opportunities to expand the number of solutions customers use on our platform,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “We’re delighted to have the very talented Tapjoy team onboard, and look forward to adding their technology to the ironSource platform offering.”
“Our integration with ironSource increases the impact we can provide to the App Economy,” said Jeff Drobick, CEO of Tapjoy. “Joining forces will enable us to focus on a robust product roadmap to drive growth on ironSource’s comprehensive platform, and develop a superior solution for our customers. We look forward to the next phase of our journey and we’re excited to join the ironSource family.”