Disney secures $9 billion in ad deals for fiscal 2022-23

Thanks to the increasing demand for live events and its upcoming ad-supported subscription plan for Disney+, the Walt Disney Company announced on Monday that it has secured $9 billion in advertiser commitments for fiscal 2022-2023. (via Reuters)

The company said that its video streaming services Disney+, Hulu and ESPN+ accounted for the 40% of the commitments it secured. As of the end of fiscal 2021, the company had reported 179 million subscribers for the services

Earlier in March, the company announced its cheaper ad-supporter subscription tier which it plans to roll out in the United States this year and launch globally in 2023. The new plan, on which the company promised to keep ads to a minimum, will cost $7.99 per month and $79.99 per year.

Also Read: Disney+ surpasses $2 billion in global consumer spending

Disney also has doubled its live events as most of the countries around the world have now lifted their pandemic restrictions. In addition, it has also reached a long-term deal with the National Football League, Wimbledon and Tennis Australia.

Last week, the company announced that the price of its monthly ESPN+ subscriptions would rise $3 to $9.99 starting August 23rd. 

While the rising demand for Disney services has led the company to break its own record securing $9 billion in ad deals, one of its biggest rivals NBCUniversal secured $7 billion, as reported by Reuters.

Written by Jordan Bevan


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