Disney+ surpasses $2 billion in global consumer spending

According to App Annie, Disney+ has passed a significant $2 billion milestone in lifetime global consumer spending across the app stores.

As of January 25, 2022, only 9 of the apps in the $2 Billion Dollar Club, which includes 34 mobile games and apps, are non-gaming apps. Disney+, on the other hand, is one of the 5 video streaming providers that have reached this milestone, along with Netflix, YouTube, Tencent Video and iQIYI.

In 2021, TikTok also joined the Club with $2.3 billion in global consumer spending, up 77% YoY from $1.3 billion in 2020. 

Disney+ was the #2 streaming app in global app store consumer spending after YouTube in 2021, mainly driven by its International expansion strategy. According to the report, the largest markets driving consumer spending for Disney+ were the US, UK, Canada, Australia, Germany, France, Spain, Brazil, Italy and the Netherlands, respectively.

Currently available in 64 countries worldwide, The Walt Disney Company’s streaming service announced recently that it will expand to 42 countries and 11 new territories this summer.  

Here is the full list of countries where Disney+ is expanding to this summer: Albania, Algeria, Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Egypt, Estonia, Greece, Hungary, Iraq, Israel, Jordan, Kosovo, Kuwait, Latvia, Lebanon, Libya, Liechtenstein, Lithuania, Malta, Montenegro, Morocco, North Macedonia, Oman, Palestine, Poland, Qatar, Romania, San Marino, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, Tunisia, Turkey, United Arab Emirates, Vatican City and Yemen.

The new territories launching in EMEA in the summer are Faroe Islands, French Polynesia, French Southern Territories, St. Pierre and Miquelon Overseas Collective, Åland Islands, Sint Maarten, Svalbard & Jan Mayen, British Indian Ocean Territory, Gibraltar, Pitcairn Islands and St. Helena.

Disney says it has a combined 179 million subscriptions across Disney+, ESPN+, and Hulu as of fiscal year 2021. The company states that Disney+ reached 118 million subscribers worldwide in the fourth quarter of 2021.

Written by Jordan Bevan

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