Apple, which has so far closed the App Store for developers during the holidays and has not accepted submissions, announced that it has changed this decision. Now, developers will be able to submit new or updated apps through App Store Connect over the holidays.
The closure of the App Store Connect during the holiday period, when apps in certain categories are used the most, created an obstacle for developers to release urgent bug fixes or other critical updates. With the change, the App Store Connect will continue to operate normally during the holiday season. However, Apple warned the developers that the app review processes may take longer between November 24 – 28 and December 23 – 27.
Here is Apple’s full statement:
“This year, we’re pleased to continue accepting submissions in App Store Connect throughout the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to anticipated high volume, plan to send time-sensitive submissions early. Please note that reviews may take longer to complete from November 24 to 28 and December 23 to 27.”