Elon Musk says Apple has ‘fully resumed’ advertising on Twitter

During a Twitter Space on Saturday, Elon Musk said Apple has “fully resumed” advertising on Twitter, further defusing a simmering spat between the two tech companies. 

The move comes nearly a week after Elon Musk said that Apple has mostly stopped ads on its social media platform and threatened to stop the social media app from the App Store without giving any reason.

Tim Cook and Elon Musk met at Apple Park on Wednesday. Musk said that Cook had stated that Apple had never intended to remove Twitter from the App Store, suggesting that the discussion went well.

 “Apple has fully resumed advertising on Twitter,” Musk said during the Twitter Spaces event. Musk also said Apple is the social media company’s largest ad client.

New: Elon Musk just said Apple has “fully resumed” advertising on Twitter. He said Apple is Twitter’s largest advertiser.

— Kurt Wagner (@KurtWagner8) December 4, 2022

Since Musk took control, a number of companies, including General Mills Inc. and Pfizer Inc., have stopped running ads on Twitter. Musk tweeted on Saturday to express his gratitude to Twitter’s advertisers for coming back.

Just a note to thank advertisers for returning to Twitter

— Elon Musk (@elonmusk) December 4, 2022

As reported by Reuters, Twitter has started to notify companies through an email about the ‘’biggest advertiser incentive ever’’ on the platform. According to the email, advertisers in the United States who book $500,000 in incremental spending will be eligible to get their spending matched with a ‘’100% value add,’’ up to a $1 million cap.