Gamelight welcomes mobile gaming industry pioneer James Crabb as Director of Business Development

Gamelight, the innovative AI platform for mobile games marketing, is proud to announce the appointment of James Crabb as its new Director of Business Development. With more than ten years of invaluable experience in the mobile gaming industry, Crabb brings a wealth of expertise and a proven history of success to his role at Gamelight, further elevating the company’s position as an industry leader.

Prior to joining Gamelight, James Crabb held director-level positions at renowned gaming companies, including “Kabam”, “Outfit7”, “Huuuge Games”, and “Wargaming”, managing their Marketing and Business related activities. His vast experience in the gaming industry, coupled with extensive knowledge of mobile marketing and ad tech, makes him the perfect addition to the Gamelight team.

As the new Director of Business Development at Gamelight, James is responsible for driving the company’s expansion and fostering strategic partnerships with the largest mobile game publishers worldwide to provide their games with new, loyal users, driving up ROAS, ARPU and Retention.

James Crabb expressed his excitement about joining Gamelight, stating, “I am thrilled to become a part of the Gamelight team and am looking forward to contributing to Gamelight’s growth. With their market-leading platform and now the addition of a revolutionary AI algorithm, Gamelight has made significant strides in revolutionising the acquisition of high-quality users by mobile game publishers globally. I look forward to leveraging my network and experience to strengthen Gamelight’s position as the largest rewarded marketing platform worldwide.

“We are thrilled to have James Crabb join our team as Director of Business Development,” said Günay Aliyeva, Gamelight’s co-founder. “His impressive track record and deep understanding of the mobile gaming landscape are invaluable in strengthening our position as the leading mobile game advertising platform. We are confident that James will drive significant growth and forge partnerships to elevate Gamelight’s success further.”

With James Crabb leading the Business Development team, Gamelight is ready to accelerate its expansion and solidify its position as the largest rewarded marketing platform worldwide. Empowered by the new pioneering AI technology, Gamelight continually pushes the boundaries of industry norms, revolutionising the way mobile marketing campaigns are executed and delivering remarkable results for its partners.

About Gamelight:
Gamelight is the largest rewarded marketing platform that has revolutionised mobile marketing through its groundbreaking AI algorithm. It analyses user app usage data, engagement metrics, and behavioural patterns to identify users with the highest likeliness of long-term engagement on Gamelight’s partners’ games. This innovative AI algorithm stands out due to its remarkable precision in analysing the said data points, which boosts user satisfaction, encourages longer play sessions and drives monetisation for partner games.

We recently wrote about Gamelight’s groundbreaking AI algorithm designed to optimize partner quality and drive exceptional results.

Explore the Gamelight dashboard and its unique features HERE.

To talk to one of Gamelight’s mobile game marketing experts, write to

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