Snap announced its first accelerator program for 25 emerging, undiscovered Black creators. As part of the program, the company will provide funding of $10,000 per month per creator for 12 months to assist creators.
As well as mentorship and funding, the selected creators will also have a chance to beta test new features ; leverage Snapchat’s content offerings like Stories, Spotlight, Maps; and attend educational webinars and SnapSchool to ensure their success on the platform.
Snap is accepting applications through August 12 and participant will be selected by early September. “We partnered with Google Pixel, UNCMMN, and Westbrook Media to support participants with some of the best devices, industry mentors, hands-on learning experiences and financial backing,” Snap said.
The accelerator program is part of 523, Snap’s ecosystem of accelerators serving companies and creators from traditionally underrepresented groups. Snap has partnered with Google Pixel, UNCMMN, and Westbrook Media for the program.
“Black creators face unique systemic barriers across the creator industry – from disparities in compensation and attribution, to toxic experiences and more. We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career. Professional creators often have the education and tools necessary to monetize, request proper attribution and create ongoing opportunities,” the company said.