Snapchat (Snap Inc.) Revenue and Usage Statistics (2024)

Snap Inc. – Company Overview

HeadquarterSanta Monica, California
PlatformsMobile, PC, Tablets
Number of Employee4500+
Founded Date2011
FoundersEvan Spiegel, Reggie Brown, Bobby Murphy
Crunchbase ProfileProfile Link
Google PlayStore Link
Apple App StoreStore Link

Snapchat User Stats (2024)

  • Snap CEO Evan Spiegel disclosed that, as of January 2024, Snapchat boasts a user base of 20 million teenagers in the United States. Additionally, he highlighted the adoption of the Family Center supervision controls, with approximately 200,000 parents utilizing these features to monitor and manage their children’s Snapchat activity. Notably, the Family Center has facilitated the linking of around 400,000 teen accounts to their parent’s accounts, underscoring the platform’s commitment to providing a secure and family-friendly environment.
  • Snapchat was among the most downloaded apps in 2022, with 330 million new app installs across the App Store and Google Play.
  • Snapchat’s DAUs were 414 million in Q4 2023, an increase of 39 million, or 10% year-over-year.
  • At the end of June 2022, Snap launched Snapchat+, its paid subscription plan, which includes exclusive, experimental, and pre-release features. In the first 6 weeks of the launch of Snapchat+, which costs $3.99 per month, the number of paid subscribers exceeded 1 million. In June 2023, at the end of its first year, Snapchat+ reached more than 4 million subscribers.
  • Snap Inc announced in late October 2021 that it it has amassed 100 million monthly active users in India.
  • For the first time, the majority of Snapchat’s DAUs for the first quarter of 2021 were on the Android version of its social media app.
  • Each daily active user spends over 30 minutes daily on Snapchat. (Snap Inc.)
  • More than 200 million daily active users engage with augmented reality every day on average.
  • An average Snapchat user opens the app 30 times a day. 
  • Over 75% of the 13-34 year old U.S. population uses Snapchat. (Snap Inc.)
  • As of April 2022, India had the biggest Snapchat user base in the world, with an audience of 144.35 million users. 
Statistic: Leading countries based on Snapchat audience size as of April 2022 (in millions) | Statista
  • 90% of the 13-24 year old U.S. population uses Snapchat. (Snap Inc.)
  • Snap Map has reached more than 200 million Snapchat users every month. (Snap Inc.)
  • From its launch in April 2019 to the end of the second quarter of 2020, Snap Games were played by 100 million Snapchat users. (Snap Inc.)
  • Snapchat app in the App Store and Google Play saw around 28.5 million new downloads in August 2020, the single largest month for the first-time downloads since May 2019, with 41.2 million new installs. (Techcrunch)
  • Daily downloads of Snap Camera, the desktop app allowing people to add the entire suite of Lenses to whichever video service they use, saw a 30x increase. (Snap Inc.)

Snapchat Revenue Statistics

  • Snap revenue was $1,361 million in Q4 2023, compared to $1,300 million in Q4 2022, an increase of 5% year-over-year.
  • Snap reported that average revenue per user (ARPU) was $3.29 in Q4 2023, compared to $3.47 in Q4 2022. 
  • Snap announced on May 2022 that it is acquiring Toronto-based KeyDB, the developer of an open source, high-performance database, for an undisclosed sum. (Techcrunch)

What is Snapchat?

Snapchat is a mobile messaging app, lets users capture videos and photos (called snaps) that disappear after they are viewed, add lenses or filters, and share with the friends. Since its launch in 2011, the popular messaging app has added plenty of new features including:

  • Games where users can start, invite friends in, and chat and video chat with friends while playing. 
  • Polls and quizzes that users can add to their snaps
  • Snap Map that users can see where their friends are hanging out
  • Snap Minis enabling users to perform many actions including meditation and studying together with their friends without having to leave Snapchat 
  • Discover features where users can watch breaking news and exclusive Original Shows
  • Integration that allows Reddit users to share Reddit posts in their Snapchat stories

Snapchat is also testing some Instagram-like features including adding licenced music to the snaps

After downloading and signing up to the Snapchat app, users can upload their contacts from their smartphone, add manually by searching, or take a picture of a friend’s Snapcode (a QR code which is unique to each Snapchat user).

Photo and video messages disappear after they are viewed but recipients can take a screenshot of a message. When a message’s screenshot is taken, the sender is notified.   

Deleting Snapchat account: In order for deactivating a Snapchat account, users can go to Snapchat’s accounts portal and delete their account. Deleted accounts are deactivated for 30 days after 30 days they are permanently deleted. If you want to reactivate your account, you need to log in to your account within 30 days of deactivating your account. Snapchat says it can take up to 24 hours to reactivate a deactivated account. 

What does sfs mean on Snapchat?

SFS on Snapchat stands usually for “shoutout for shoutout” or “snap for snap”. It means a user looks for a shoutout. SFS is used to share a video or picture with others to post on their stories. The motivation here is to increase the number of followers and views. 

What does WCW mean on Snapchat?

WCW stands for ‘Woman Crush Wednesday’. Snapchat users use the WCW caption to share an important person, a celebrity, or a significant other. Corresponding acronym for man is MCM, stands for Man Crush Monday. 

What does streaks mean on Snapchat?

Also known as Snapstreaks,  streaks on Snapchat means you and your friend have Snapped each other within 24 hours for more than 3 consecutive days. The number next to the 🔥(Fire) emoji  indicates the number of days you’ve been on a Snapstreak for. Snaps sent to a group, and snaps sent with memories and spectacles content to other users do not count towards your Snapstreaks.

What do the Snapchat emojis mean?

The emojis appearing next to your friend’s names mean different things than the real meanings of emojis as we know them. Snapchat emojis are a result of the interpretation of the behavior between you and your friend. 

Friend Emojis on Snapchat

😊 BFs: Means they are one of your best friends. You are sending a lot of snaps to them.

💕 Super BFF: Means you’ve been each other’s best best friend for 2 months in a row. 

❤️ BFF: Means you’ve been each other’s best best friend for 2 weeks in a row.  

💛 Besties: Means you are number one best friend of each other. 

😬 Mutual Besties: Means you are also their number one best friend. 

😎 Mutual BFs: Means you both have a common number one best friend.

🎂 Birthday: This is your best friend’s birthday.

🔥 Snapstreak!: Means you and your friend have Snapped each other within 24 hours for more than 3 consecutive days.

⌛️ Snapstreak is ending: Means your Snapstreak with your friend will end soon. You both need to send photos and videos to each other within 24h to keep your Snapstreak.

How to Change Snapchat Username

Starting February 23rd, Snap Inc starts allowing users to change username through the Android and iOS app. Here you can find how to change Snapchat username.

Written by Sophie Blake


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