Snapchat launches paid subscription for $3.99 per month

Snapchat has officially launched Snapchat+, its paid subscription plan, that will include exclusive, experimental, and pre-release features. It will cost $3.99 per month, the company announced. 

“Today we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month.  This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support,” Snap said in a blog post announcing the plan. 

After the paid subscription plans were revealed by a developer earlier this month, the company confirmed that it is testing the feature.

Snapchat+ will be available at launch in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. “We’ll expand to more countries over time,” the company said.

Recently, many social media companies have been experimenting with subscription-based services to further monetize their platforms. Telegram also announced this month that it has launched Telegram Premium.

Snapchat’s daily active users increased 18% year-over-year to 332 million at the end of the first quarter of 2022. However, voicing its concerns about meeting its revenue targets due to the war in Ukraine, the company said in May that it would miss its revenue targets for the second quarter of 2022.

Written by Maya Robertson


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