Amazon to run shopping ads on Snapchat

Amazon has inked a deal with Snap that allows users to directly purchase Amazon products through ads on Snapchat, as confirmed by an Amazon spokesperson. This agreement, first reported by The Information, reminiscent of a recent collaboration between Amazon and Meta Platforms, enables users to buy products seamlessly through Amazon ads on Snapchat without leaving the app.

According to a statement from Amazon, customers can now shop directly from Amazon’s Snapchat ads, completing their transactions within the social media platform. The enhanced experience also offers potential buyers real-time pricing, Prime eligibility, delivery estimates, and product details for selected Amazon product ads within Snapchat.

These strategic partnerships with Meta and Snap indicate Amazon’s concerted effort to streamline the purchasing process for its customers, allowing them to acquire Amazon goods without navigating away from popular social media apps. 

This move is seen as a means for Amazon to extend its market presence and compete more effectively with rapidly growing competitors like ByteDance’s TikTok and Shein.

The collaboration is expected to be mutually beneficial, providing a significant boost for Snap. The social media platform recently reported better-than-expected revenue and user growth for the latest quarter, signaling a return of advertisers to smaller platforms such as Snapchat. 

Snap revenue was $1,189 million in the third quarter of 2023, compared to $1,128 million in Q3 2022, an increase of 5% year-over-year. The platform’s daily active users were 406 million for the quarter, an increase of 43 million, or 12% year-over-year.