Snap announced on Wednesday that it has teamed up with Amazon to allow users to explore, virtually try on and purchase eyewear products from a variety of Amazon Fashion brands such as Maui Jim, Persol, Oakley, Costa Del Mar and many others.
Snapchat’s new AR lenses are now accessible via @amazonfashion’s public profile on the platform, the Snapchat Camera Lens Carousel, and also Snap’s Lens Explorer that can be found in the For You and Dress Up tabs.
Users will also be able to explore other products by visiting the company’s ‘store’ tab located on its public profile, which redirects them to Amazon’s website to complete their purchases.
According to Snap, over one billion fashion products were ordered on mobile devices by Amazon Fashion users last year. The new AR lenses, now available to Snapchat’s 363 million daily active users, can help the retail giant grow its sales among mobile users even more.
About the new partnership, Amazon Fashion’s President Muge Erdirik Dogan said: “Amazon Fashion is always looking for new ways to collaborate with brands and create fun, innovative shopping experiences for customers. Millions of customers regularly use Amazon’s AR shopping technology across categories in our stores, with Virtual Try-On for Eyewear being a long-time customer favorite. We are delighted to partner with Snapchat and further expand AR shopping for both fashion brands and today’s new generation of digital shoppers.”
Ben Schwerin, SVP of Content and Partnerships at Snap, commented: “With the combined innovation and technology between Snap and Amazon, we are unlocking exciting and fun new try-on experiences for hundreds of millions of Snapchatters. AR eyewear is just the first step in our partnership, and we can’t wait to continue our innovation together.”
Snapchat, which recently saw its shares fall by 30% after making a zero revenue growth forecast for Q4, is quite optimistic about its AR lenses. Last year, the company conducted a study on AR’s role in shopping and said that it is set to surge over the next 5 years.
In September, CEO and Co-founder Evan Spiegel said they could transform Snap’s AR offerings into an ‘’AR enterprise business’’ in the future.
During its Q3 earnings call that took place last month, the company also revealed that there are now over 250 million Snapchatters engaging with its AR lenses on a daily basis.
Last month, Snap also announced a partnership with costume company Disguise Inc to let users try on and buy Halloween costumes using its AR lenses.