TikTok Revenue and Usage Statistics (2022)

What is TikTok App?

TikTok is a popular short-video app that has been downloaded more than 2 billion times on the Google Play Store and Apple’s App Store. 

This social media app, which has caused controversy in many markets such as India and USA due to national security concerns since the first day of its launch, first appeared as Douyin in Mainland China in 2016.  A year later, in 2017, Chinese developer ByteDance acquired Musically for $1 billion and merged it into TikTok. 

So, what is TikTok app used for?

TikTok offers users hundreds of effects and filters to create their short videos up to 60 seconds. Users are able to add sound clips from the apps’ vast music library to the background of their videos and share their TikToks with millions of other users in the app.

TikTok shows the most liked and engaging videos on its homepage to other users, which made it possible for the app to become quite popular and for many users to step into the world of influencer marketing gaining millions of followers in a very short time.

It’s wide user base also attracted the attention of businesses very quickly. Now, many global brands and SMEs include TikTok in their social media marketing strategies and promote their products and services using the various advertising opportunities offered by the platform.

HeadquarterLos Angeles, California
Global OfficesLA, NY, London, Paris, Berlin, Tokyo, Seoul, Singapore, Dubai, Mumbai, Jakarta
PlatformsMobile, PC, Tablets
Number of Employees5200+
Websitehttps://www.tiktok.com/
Founded Date2016 (Douyin), 2017 (TikTok)
FounderByteDance
Crunchbase ProfileProfile Link
Google PlayApp Store Link
App StoreApp Store Link

Now, let’s take a look at the latest Tiktok revenue and usage statistics.

TikTok User & Usage Stats (2022)

– TikTok became the most downloaded non-game app worldwide in Q1 2022 across Google Play and the App Store.

TikTok announced on September 27 that reached 1 billion monthly active users globally this summer, marking a 45% jump since July 2020. The United States, Europe, Brazil and Southeast Asia are the biggest markets for the popular social media app.

@tiktok

✨ 1 billion✨ people on TikTok! Thank you to our global community 🎉

♬ original sound – TikTok
YearTikTok Monthly Active Users
20211 billion
2020689 million
2019508 million
2018271 million
201755 million

According to Sensor Tower, TikTok reached 740 million first-time installs worldwide in 2021, down 25% from 980.7 million in 2020. 

– TikTok’s global users have overtaken those of Snapchat and Twitter in 2021, marking it the third largest social network worldwide behind Facebook and Instagram. 

– TikTok became the world’s most visited site in 2021, surpassing last year’s leader Google.

– TikTok became the most downloaded app worldwide on Christmas day 2021.

– As of July 2021, with the 3 billion install milestone, TikTok is the fifth non-game app to join a tier that’s historically been the exclusive domain of Facebook. 

– TikTok’s first-time downloads climbed 2 percent Q/Q to 177.5 million in Q1 2021, and surged 16 percent Q/Q to 205.4 million Q2 2021, the most growth the app has seen since its record-breaking Q1 2020 when it accumulated more than 315 million installs.

– As of March 2021, 50.6 percent of Android TikTok app owners in the United States accessed the video sharing app on a daily basis. According to App Ape, 77.1% of U.S. TikTok audiences were monthly active users of the app. (Statista)

– According to recent industry data, Peru was the fastest-growing iOS TikTok market, as February 2021 downloads of the video sharing app increased more than 120.4 percent compared to previous month. During this period, TikTok generated 52.9 thousand downloads via the Apple App Store in Peru. The global number of monthly iOS TikTok downloads amounted to 11.4 million. (Statista)

– Poland was the fastest-growing TikTok market based on downloads with Google Play, as February 2021 downloads of the video sharing app in the country increased 88.6 percent compared to the previous month. Polish Android users downloaded TikTok a total of almost 434 thousand times during the measured period. (Statista)

– The mobile app of TikTok has been downloaded over 2 million times on the major app markets. It also broke a new record by getting 315 million app installs and became the most downloaded app in the first quarter of 2020. (Show More)

– Douying, the Chinese version of TikTok, has 400 million daily active users in Mainland China. (TechCrunch)

– Chinese users account for 80% of the total amount of time spent in the short video app. (AppAnnie)

– It is available in more than 150 countries around the world and it supports 39 languages. (TikTok)

– More than half of all TikTok users are aged between 18-24 years old. (Adage)40 most popular TikTok influencers have at least 10 million followers. (Business Insider)

– As of September 2021, Charli d’Amelio was the most popular TikToker on the platform with over 123.5 million followers. (Statista)

What is the most liked video on TikTok? (2021)

The most liked video on TikTok in 2021 was by @moonlight4.6.

@danieltbraun Answer @Subani Moktan This is my most viewed in 2021… who remembers?? #foryou #viral ♬ original sound – Daniel Braun

TikTok Revenue Statistics (2022)

– In Q1 2022, TikTok generated $821 million in global consumer spending across the App Store and Google Play. (Sensor Tower)

– TikTok users spent $2.3 billion in the popular short-video app in 2021, including the iOS version of its Chinese localization Douyin, up 77% YoY from $1.3 billion in 2020.

– In the first half of 2021, TikTok generated an estimated $919.2 million in consumer spending. Consumer spending in TikTok has now surpassed $2.5 billion globally. 

– In Q2 2021, TikTok saw its biggest quarter-over-quarter growth in consumer spending since Q2 2020, climbing 39% to $534.6 million from $384.7 million in the previous quarter. 

– Shopping on TikTok increased by 553% in the last 12 months.

– TikTok generated nearly 1.84 million U.S. dollars in app revenues in Saudi Arabia via Google Play in February 2021. Saudi Arabia accounted for 24 percent of TikTok’s revenues throughout the Google Play store during the measured period. (Statista)

– ByteDance aims to handle more than $185 billion of e-commerce annually by 2022, building on the reach of social media wunderkinds TikTok and Douyin. (Bloomberg)

– Investors of ByteDance value TikTok at $50 billion. (Reuters)

– TikTok generated nearly 2.1 million U.S. dollars in U.S. app revenues from iOS in February 2021. The United States accounted for 44 percent of TikTok’s revenues throughout the Apple App Store. (Statista)

– ByteDance reported a $5.6 billion increase in its revenue in the first quarter of 2020. (Business Insider)

– In February 2020, TikTok’s lifetime user spending reached $300 million. (Statista)

– TikTok generated $78 million from in-app purchases in April 2020. (Show More)

– Its U.S. revenues expected to reach 500 million in 2020. (The Information)

– In 2019, China was TikTok’s biggest revenue source with $122.9 million coming from iOS users. During the same time period, U.S. users spent $36 million and UK users spent $4.2 million. ( Sensor Tower)

TikTok News

TikTok launches new app for sellers to manage TikTok Shop via smartphone

TikTok removed 81 million videos for violating its guidelines in Q2

TikTok partners with Media Smart to educate 13-17 year-olds on how advertising works on its platform

TikTok launches NFT collection led by top creators

TikTok expands its Shopping features with new ads, tools and partnerships

TikTok partners with DoubleVerify and IAS for better ad measurement and brand safety

Mediaocean partners with TikTok to enable ad management

Around half of Americans worry TikTok would share their data with the Chinese government – Insider

TikTok now lets you apply for jobs through ‘TikTok Resumes’

ByteDance starts selling TikTok’s AI to other companies

TikTok ‘Jumps’ will let users add mini apps to videos

Biden withdrawing Trump TikTok and WeChat ban orders

TikTok’s news privacy policy lets it collect faceprints and voiceprints

TikTok begins testing in-app shopping, sources say

TikTok’s new SDKs enable apps to offer ‘Login with TikTok’ & sound-sharing

TikTok launches Lead Generation ads to help brands drive customer acquisition

TikTok opens European Transparency and Accountability Centre to address privacy concerns

TikTok outlines ad campaign changes due to Apple’s ATT framework

TikTok sued over child privacy concerns on behalf of millions of European children

TikTok will make personalized ads mandatory as of April 15

TikTok asks court to stop U.S ban on app downloads

TikTok Owner ByteDance Clarifies False Rumors About The US Deal

TikTok Ban Postponed, WeChat Ban Halted By Judge

Oracle Wins Bid For TikTok’s US Operations As ByteDance Rejects Microsoft

ByteDance Plans TikTok IPO To Win US Deal – Sources

Trump Says TikTok Deadline For US Sale Won’t Be Extended

TikTok Launches New Stitch Feature To Allow Users To Sample Other Videos

Walmart partners with Microsoft for TikTok to boost its online sales

Trump Bans US Transactions With Chinese Owners Of TikTok and WeChat

Trump gives Microsoft 45 days for TikTok deal

Microsoft’s Worth Jumps Up By $77 Billion After Confirming Plans To Acquire TikTok

Twitter and TikTok Have Held Early Talks About a Possible Combination

U.S. TikTok Alternatives See 361% Increase In Downloads As TikTok Faces Ban

Instagram Tries To Lure TikTok Creators To Reels By Offering Them Money

India Bans 59 Chinese Apps Including TikTok, UC Browser and ShareIt

India Bans 47 More Chinese Apps Including TikTok Lite, SHAREit Lite and Helo Lite

TikTok’s Self-Serve Advertising Platform Is Now Available Globally

TikTok Breaks A New Record Hitting 2 Billion App Downloads

Google Removes 5 Million Negative TikTok Reviews

TikTok’s Testing Instagram-Like Profile Page Design

The CEO Of Reddit: TikTok is Fundamentally Parasitic

US Navy Bans TikTok Saying It’s a Cybersecurity Thread

Mark Zuckerberg Has a Secret TikTok Account?

TikTok Has Finally Banned #SkullBreaker Challenge

Tiktok Releases A Video Series On User Safety

Written by Jordan Bevan

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