Facebook Revenue and Usage Statistics (2023)

Company Overview

PlatformsMobile, Web, Tablet, Smartwatch, TV
Websitehttps://facebook.com
Founded Date2004
FoundersMark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
Legal NameMeta Platforms, Inc.
HeadquarterMenlo Park, California
Crunchbase ProfileProfile Link
Google PlayStore Link
App StoreStore Link

Facebook Revenue Statistics (2022)

+ Meta (Formerly Facebook) revenue for Q3 2022 was $27.7 billion, down 4% year-over-year. This marks the second revenue decline in a row. $27.24 billion of the total revenue was from advertising.

+ Facebook ARPU for Q3 2022 was $9.41.

+ In the first quarter of 2022, ad impressions delivered across Meta’s Family of Apps increased by 15% year-over-year and the average price per ad decreased by 8% year-over-year.

+ Meta CFO Dave Wehner said on the Q4 earnings call that  Apple’s App Tracking Transparency will decrease the company’s sales in 2022 by about $10 billion

+ Mark Zuckerberg said in a conference call that Facebook experienced revenue headwinds in the third quarter due to Apple’s ATT. The company’s Q3 revenue topped $29 billion, up 35% year-over-year, but fell short of analysts’ expectations.

+ Total Facebook revenue for the second quarter of 2021 was $29.077 billion, up 56% Y/Y, and its net income more than doubled reaching $10.394 billion. 

+ Facebook’s total revenue reached $26.17 billion in the first quarter of 2021 ended March 31. The U.S. and Canada accounted for $12.4B of overall quarter revenue, followed by Europe with $6.5billion.

+ Facebook’s ad revenue hit $25.439 billion in the first quarter of 2021 ended March 31. However, the company expects significant drop in ad revenue due to Apple’s AppTrackingTransparency framework.

+ Facebook’s parent company Meta’s annual revenue for 2021 was approximately $117 billion.

Facebook User Statistics (2023)

+ Meta’s popular social media app Facebook was among the most downloaded apps of 2022 worldwide, with 298 million new downloads across the App Store and Google Play.

Facebook’s DAU was 1.98 billion on average for Q3 2022, up 3% year-over-year.

Facebook’s MAU was 2.96 billion in Q3 2022, an increase of 2% year-over-year.


Also read: Instagram Revenue and Usage Statistics


Frequently Asked Questions on Facebook

What is Facebook?

Facebook is the largest social networking platform in the world that lets users to stay connected with their network easily. The free to use social networking app allows people to share their photos, videos, and updates with their friends and family.

As the biggest social media platform, Facebook has also one stop shop for advertisers and business owners to reach their target audience.

What is Facebook Dating?

Facebook Dating is Facebook’s dating app that allow users to create a dating profile, match with people they already know on Facebook and/or Instagram, start relationships, and integrate their Instagram stories.

Facebook Dating expanded to 32 European countries such as United Kingdom and France in October 2020.

What is Facebook Messenger?

Facebook Messenger is the social media giant’s instant messaging feature within the Facebook. It allows users to text, voice call, video chat, and group chat to stay in touch.

On October 2020, Facebook introduced cross-app messaging between Instagram and Messenger to let its users to communicate with each other app-to-app.

What is Facebook Stories?

Facebook stories is Facebook’s Instagram-like story feature that allows people to create and share text messages, videos or photos that disappear after 24 hours. It is commonly used by both businesses and individuals for daily updates. Facebook stories appear on both Facebook Messenger and Facebook and they are shown by friends, followers, and people you chat on Messenger.

In order to change who can see your stories, you can change your story privacy settings and choose the “Custom” option to select specific people. You can also hide your stories from specific people by using the Facebook app on iOS or Android.

What is Facebook Live?

It is a Facebook feature that allows you to broadcast real-time video to Facebook where you can choose who will see your video. The feature has started as a mobile only but now it is also available for individuals, brands, and accounts with Facebook Pages.

What is “poke” in Facebook?

Facebook poke feature is generally used to say hello to a connection or to a friends of a friend. If you poke someone on Facebook, they get a notification. If you don’t want someone to poke you, you can block people. You can also see everyone send a poke to you in Facebook’s pokes page.

What is “tag” in Facebook?

“When you tag someone on Facebook, you create a link to their profile and they get a notification. The post you tag the person in may also be added to that person’s timeline. For example, you can tag a photo to show who’s in the photo or post a status update and say who you’re with. If you tag a friend in your status update, anyone who sees that update can click on your friend’s name and go to their profile. Your status update may also show up on that friend’s timeline. Also, if you or a friend tags someone in your post, the post could be visible to the audience you selected plus friends of the tagged person.”

What is a Facebook group?

Facebook groups are for the ones who share a specific interest or a friend zone to communicate with them. Facebook users can create a group by adding people they know and join groups. While creating a group you can set privacy settings to make sure who can see group member posts, comments, and shares. If you are a member of a group, you need to ask to the group admin for a privacy setting.

Written by Sophie Blake

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