Social media company Snapchat has announced a new TikTok-like feature that will enable users to add licensed music to their Snaps. The feature is currently being tested in Australia and New Zealand.
As TikTok has been banned in India and is in trouble with political issues in many countries including the USA, other social media platforms including Facebook and Instagram are introducing new features that we can say ‘’similiar’’ to the ones of TikTok.
Now, Snapchat users in Australia and New Zealand can add licensed music to their videos and others are able to view more information about the track, including the album, artist and the song title, when they swipe a message with the licensed music.
And when they click on the ‘’Play This Song’’ button, they’re directed to streaming platforms such as Spotify and Apple Music.
According to TechCrunch, the feature was made possible thanks to Snap’s agreements with music industry partners including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others.
In the meantime, Snapchat said the feature will be available in more countries this fall.