Jordan Bevan
What is Spotify?
Available on smartphones, PCs, tablets, speakers, TVs, and cars, Spotify is one of the most popular digital content platforms helping users to discover and instant access millions of music, podcasts, and video from a variety of artists and genres worldwide.
Spotify is a free of charge service where its users can register and start searching and listening to music and podcasts without any paid subscription. In Free Spotify, users can also create playlists, add songs to favorites, and get recommendations based on what they like.
What is Spotify Premium?
Spotify Premium is Spotify’s paid subscription where users are offered more than one plans according to their usage behavior and needs. In all Spotify Premium plans, users can download music to listen offline from anywhere, enjoy music and podcasts without ad interruptions, and hit unlimited skips.
Student Plan: $4.99 per month per account offering ad supported Hulu plan, ad free music experience, offline listening, and on-demand playback
Individual Premium Plan: $9.99 per month per account with one month free offering ad-free listening, offline play, and on-demand playback
Spotify Duo Plan: $12.99 per month for 2 accounts with one month free, preferred by couples, offering Duo Mix, a playlist for two, regularly updated with music couples enjoy, ad free music listening, offline playing, and on-demand playback.
Family Plan: $15.99 per month for up to 6 accounts living under one roof, offering blocking music, ad-free experience, offline playing, on-demand playback, Spotify Kids for the kids under age 12, and Family Mix where the family can create a playlist regularly updated with music they love.
Spotify – Company Overview
| Headquarter | New York, USA |
| Platforms | Mobile, PC, TV, Tablets, Speakers, Cars |
| Number of Employees | 7000+ |
| Website | https://www.spotify.com/ |
| Founded Date | 2006 |
| Founders | Daniel Ek, Martin Lorentzon |
| Crunchbase Profile | Profile Link |
| Google Play | App Store Link |
| App Store | App Store Link |
Spotify User Stats (2022)
+ For the first quarter of 2022, Spotify MAUs grew 19% Y/Y to 422 million, up from 406 million last quarter and above its guidance by 4 million.
| Spotify MAU Stats | |
| Q1 2022 | 422 million |
| Q4 2021 | 406 Million |
| Q3 2021 | 381 Million |
| Q2 2021 | 365 Million |
| Q1 2021 | 356 Million |
| Q4 2020 | 345 Million |
| Q3 2020 | 320 Million |
| Q2 2020 | 299 Million |
| Q1 2020 | 286 Million |
| Q4 2019 | 271 Million |
| Q3 2019 | 248 Million |
| Q2 2019 | 232 Million |
| Q1 2019 | 217 Million |
| Q4 2018 | 207 Million |
| Q3 2018 | 191 Million |
| Q2 2018 | 180 Million |
| Q1 2018 | 170 Million |
+ Spotify MAUs grew 18% year-over-year to 406 million in the forth quarter of 2021.
+ In the third quarter of 2021, total Spotfy MAUs grew 19% Y/Y to 381 million up from 365 million last quarter and near the top end of its guidance range. (Spotify)
+ Spotify’s total number monthly active users grew 22% Y/Y to 365 million in the second quarter of 2021. The company added 9 million MAUs in the second quarter, which drove double digit Y/Y growth across all regions. Spotify said MAU performance was slower than expected in Q2 2021 due primarily to “lighter user intake during the first half of the quarter”. (Spotify)
Spotify Subscriber Stats (2022)
+ Spotify’s premium subscribers grew 15% year-over-year to 182 million in Q1 2022, up from 180 million last quarter.
| Spotify Premium Subscribers | |
| Q1 2022 | 182 million |
| Q4 2021 | 180 Million |
| Q3 2021 | 172 Million |
| Q2 2021 | 165 Million |
| Q1 2021 | 158 Million |
| Q4 2020 | 155 Million |
| Q3 2020 | 144 Million |
| Q2 2020 | 138 Million |
| Q1 2020 | 130 Million |
| Q4 2019 | 124 Million |
| Q3 2019 | 113 Million |
| Q2 2019 | 108 Million |
| Q1 2019 | 100 Million |
| Q4 2018 | 96 Million |
| Q3 2018 | 87 Million |
| Q2 2018 | 83 Million |
| Q1 2018 | 75 Million |
+ Spotify premium subscribers grew 16% year-over-year to 180 million in the fourth quarter of 2021. The company expects to have 183 million premium subscribers at the end of Q1 2022.
+ At the end of Q4, Spotify had 3.6 million podcasts on the platform (up from 3.2 million at the end of Q3).
+ Spotify premium subscribers grew 19% to 172 million in the third quarter of 2021, up from 165 million in the second quarter.
+ Spotify’s total number of premium subscribers increased by 20% Y/Y to 165 million in the second quarter of 2021. In Q2 2021, the company added nearly 7 million subscribers to its premium user base. (Spotify)
+ To date, Spotify’s Clubhouse rival Greenroom has been downloaded 141,000 times on iOS and 100,000 times on Android.
+ In the second quarter of 2021, among Spotify users who already listen to podcasts, podcast listening increased 30% year over year, with total hours consumed up 95%. (Techcrunch)
+ There were 4+ billion playlists and 70+ million tracks available in Spotify as of June 2021. At the end of Q2, Spotify had 2.9 million podcasts on the platform (up from 2.6 million at the end of Q1). (Spotify)
+ Spotify is available in 178 markets worldwide as of June 2021. (Spotify)
+ Ed Sheeran’s ‘Shape of You’ is the decade’s most listened to song on Spotify with 2.5+ billion streams. (BBC)
+ The Weeknd’s Blinding Lights became the most streamed song of 2020.
The most-streamed album of 2021 is Olivia Rodrigo’s SOUR, followed by Dua Lipa’s Future Nostalgia and Justin Bieber’s Justice.
+ As of the week ending February 10, 2022, ‘Heat Waves’ by Glass Animals was the most-streamed track on Spotify with 31.67 million streams worldwide, followed by abcdefu by GAYLE and ‘STAY (with Justin Bieber)’ by The Kid LAROI with just over 27 million streams.
+ According to Edison Research and its own internal sources, Spotify “recently became” the No. 1 podcast platform U.S. listeners use the most. An eMarketer research published back in March estimated that Spotify podcast listeners will outnumber Apple Podcasts’ in 2021. The report estimated that in 2021, 28.2 million people will listen to podcasts on Spotify on a monthly basis, while 28.0 million will listen via Apple Podcasts.
Spotify Artist Statistics (2021)
+ In 2021, Ffor the second year in a row, Puerto Rican Reggaeton star Bad Bunny takes the title of most-streamed artist in the world on Spotify, with 9.1 billion streams.
+ Ed Sheeran is the most followed artist on Spotify with 93+ million followers as of March 2022, followed by Ariana Grande with 76+ million.. (ChartMasters)
+ Number of artists using Spotify for Artists tools on a monthly basis has grown to 690,000+, up 68% year-on-year. (Spotify)
+ The number of artists who make up the top 90% of streams has grown 43% year-over-year to 43,000+.
+ In 2020, Billie Eilish continued her reign as Spotify’s most-streamed female artist for the second year in a row, followed by Taylor Swift and Ariana Grande. (Spotify)
+ 91,000+ creators (artists) have fundraised directly from fans.
Spotify Revenue Statistics (2022)
+ Spotify expects to reach annual revenue of $100 billion over the next 10 years.
+ Spotify revenue was €2,661 million in Q1 2022, up 24% Y/Y. Spotify Premium Revenue grew 23% Y/Y to €2,379 million while Ad-Supported Revenue grew 31% Y/Y to €282 million.
+ Spotify podcast revenue grew over 300% in 2021 to reach €200 million ($214 million).
+ Spotify revenue for Q4 2021 was €2,689 million, up 24% year-over-year. Premium Revenue grew 22% YoY to €2,295 million (or 18% Y/Y constant currency) while Ad-Supported Revenue was particularly strong, growing 40% Y/Y to €394 million (or 34% Y/Y constant currency).
| Spotify Annual Revenue Stats | |
| Q4 2021 | €2,689 million (up 24% YoY) |
| Q3 2021 | €2,501 million (up 27% YoY) |
| Q2 2021 | €2,331 million (up 23% YoY) |
| Q1 2021 | €2,147 million (up 16% YoY) |
| 2020 | €7,880 million |
| 2019 | €6,764 million |
| 2018 | €5,259 million |
| 2017 | €4,090 million |
| 2016 | €2,952 million |
+ Spotify revenue for the third quarter of 2021 was €2,501 million, up 27% YoY. Premium Revenue grew 22% Y/Y to €2,178 million while Ad-Supported Revenue was particularly strong, growing 75% Y/Y to €323 million.
+ Spotify revenue for the second quarter of 2021 was €2,331 million, up 23% Y/Y. Spotify had expected to have a total revenue between €2.16-€2.36 billion at the end of the second quarter of 2021.
+ In the second quarter of 2021, Spotify Premium revenue grew 17% Y/Y to €2,056 million (or 20% Y/Y constant currency) while Ad-Supported Revenue was particularly strong, growing 110% Y/Y to €275 million (or 126% Y/Y constant currency).
+ Spotify podcast ad revenue increased by 627% in the second quarter of 2021.
+ Spotify Gross Margin finished at 28.4% in Q2, above the top end of its guidance range and reflecting 308 bps of Y/Y expansion.
+ At the end of Q2, Spotify had €3.1 billion in cash and cash equivalents, restricted cash, and short term investments.
+ In the second quarter of 2021, Shopify’s adjusted net income of $284.6 million more than doubled its year-ago Q2 result of $129.4 million.
+ Spotify revenue for the first quarter of 2021 was €2,147 million, up 16% year-over-year.
+ In the last quarter of 2020, Spotify revenue was €2,168 million, grew 17% Y/Y in Q4.
+ In the third quarter of 2020, Spotify revenue jumped to €1,975 million, with an increase of 14% Y/Y in Q3 or 19% Y/Y on a constant currency basis. (Spotify)
+ Since launch, Spotify paid €15+ billion revenue to its rightholders. (Spotify)
+ Total revenue of Spotify grew 13% year-on-year to €1,889 million in the second quarter of 2020. Premium revenue grew 17% to €1,758 million at the same period. Ad-supported revenue fell 21% year-on-year because of COVID-19. (Spotify)
Spotify ARPU Stats
+ Within Premium, Spotify ARPU was €4.38 in Q1 2022, up 6% Y/Y. (Spotify)
| Average Revenue per User (ARPU) | |
| Q1 2022 | €4.38 |
| Q3 2021 | €4.40 |
| Q3 2021 | €4.34 |
| Q2 2021 | €4.29 |
| Q1 2021 | €4.12 |
| Q4 2020 | €4.26 |
| Q3 2020 | €4.19 |
| Q2 2020 | €4.41 |
| Q1 2020 | €4.42 |
| Q4 2019 | €4.65 |
| Q3 2019 | €4.67 |
| Q2 2019 | €4.86 |
| Q1 2019 | €4.71 |
| Q4 2018 | €4.89 |
| Q3 2018 | €4.73 |
| Q2 2018 | €4.89 |
| Q1 2018 | €4.72 |
+ Within Premium, average revenue per user (“ARPU”) of €4.40 in Q4 was up 3% Y/Y. (Spotify)
+ Within Premium, average revenue per user (“ARPU”) of €4.34 in Q3 was up 4% Y/Y.
+ Within Spotify Premium, average revenue per user (“ARPU”) of €4.29 in the second quarter of 2021 was down 3% Y/Y (or flat Y/Y constant currency vs. down 1% Y/Y in Q1).
Within the second quarter 2020, Spotify announced a $20 million podcast advertising partnership with Omnicom Media Group. (MediaPost)
Spotify Acquisitions
February 2022: Spotify acquires Podsights and Chartable to advance podcast measurement
December 2021: Spotify acquires Australia-based podcast technology platform Whooshka
November 2021: Spotify to acquire audiobook platform Findaway
June 2021: Spotify acquires podcast discovery platform Podz
November 2020: Spotify Acquires Podcast Advertising Firm Megaphone For $235 Million
Spotify News
Storytel and Spotify sign audiobooks partnership
Spotify launches paid podcast subscriptions in the United States
Spotify introduces a new miniplayer to let users stream Spotify inside the Facebook app
Spotify Mixes are new personalized playlists featuring your favorite artists, genres, and decades
Spotify HiFi coming soon with CD Quality & lossless audio
Spotify for Artists adds new updates to help music makers get discovered
Spotify patents speech recognition tech to suggest music based on your emotions
Spotify Adds 9 Public Domain Audiobooks With Exclusive Recordings
Spotify introduces ‘affordable’ daily and weekly subscription plans in India
Spotify Now Lets You Find Songs By Typing In Lyrics
Spotify partners with Riot Games for an exclusive League of Legends esports podcast
Spotify takes offense at the announcement of Apple One
Spotify’s Real-Time Lyrics Feature is Now Available in 26 Markets
Spotify’s Testing ‘Hey Spotify’ Feature Voice Activation Feature
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