TikTok’s new ‘Pulse Premiere’ will share 50% of ad revenue with publishers

Image Source: TikTok Newsroom

TikTok announced on Wednesday that it is launching a new solution named ‘Pulse Premiere’, which will enable advertisers to get their ads shown next to content shared by premium publishers, who will get half of the ad revenue in return.

Pulse Premiere will be an expansion of TikTok Pulse, which the company introduced last year to enable brands to place their content among the top 4% videos on the platform.

‘’To help brands stay on the pulse of the most culturally impactful moments on the platform, we are excited to expand TikTok Pulse with Pulse Premiere, our newest solution to give advertisers control and predictability to place their ads directly after content from premium publisher content on TikTok’s For You feed,’’ the company said in its announcement post.

It also unveiled the very first partners of the program, which include Buzzfeed, Conde Nast, DotDash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media and WWE.

‘’Since launch, campaigns that include Pulse have proven to increase brand recall by +9.8% and awareness by +6.8%, by placing brands next to the top culturally impactful content with a highly engaged and primed audience,’’ TikTok said.

The news comes at a time ByteDance-owned TikTok is facing a potential nationwide ban, after several countries including the U.S., U.K., Canada, and the European Commission barred it from being used on government-owned devices over fears that it could hand citizens’ data to the Chinese government, something it has long opposed.

However, despite the long-lasting legal challenges around the world, TikTok still managed to become the most downloaded app worldwide in 2022, when it generated 672 million new installs.

Also Read: TikTok Revenue and Usage Statistics

And ByteDance has another app with which it could try to fill TikTok’s gap if it ever gets a nationwide ban. The Lemon8 app, which looks like a mixture of Instagram and Pinterest, is becoming more and more popular in the United States.

Written by Sophie Blake


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