US-based omnichannel advertising company Mediaocean announced today that it has partnered with popular short-video platform TikTok on a new technology which will integrate TikTok advertising into its Closed Ecosystems Optimization solution.
Launched in 2016 by ByteDance, TikTok has quickly taken its place among the most popular social media platforms and become a must for brands who want to reach their target audiences.
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Mediaocean’s new partnership with TikTok will allow marketers to plan, buy, track and optimize their TikTok ads in Mediaocean’s platform where they will also be able to manage their on other media channels.
“Modern brands need to market the way consumers consume – and this requires the agility to bring new and emerging channels into omnichannel advertising operations. TikTok has become an unmissable platform for brands and we’re excited to incorporate it into our closed ecosystems solution,” said Anupam Gupta, Mediaocean’s Chief Product Officer.
“Our integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management,” Gupta added.
The news comes two weeks after TikTok announced its new advertising tool ‘Promote’ to help businesses grow their audience while boosting their video views.