TikTok introduces a new contextual advertising solution called TikTok Pulse

TikTok introduced a new contextual advertising solution called TikTok Pulse which allows advertisers to place their brand next to the top content in the For You Feed. 

The company said TikTok Pulse is designed to give brands the tools and controls that will place them at the heart of TikTok communities alongside the trending content that is driving conversation and action.

The company says that TikTok Pulse will strengthen brand visibility by placing brands among the top 4% of all videos on TikTok.

In its new ad solution, TikTok also offers 12 Pulse categories where brands can place their ads next to the most culturally relevant content, including favorite content from beauty and fashion to cooking and gaming, as well as many other vertical topics that the TikTok community loves to engage.

TikTok Pulse ads will be running adjacent to verified content, TikTok says. Advertisers will have a chance to access additional post campaign management tools like third party brand suitability and viewability verification in order to analyze their campaigns’ impact. 

TikTok Pulse will also be the first ad product that involves an advertising revenue share program with creators, public figures and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of the program. There will be a 50/50 split of the ad revenue with creators.

TikTok told TechCrunch that the Pulse program will launch to U.S. advertisers in June 2022 with additional markets to follow in the fall.

Written by Sophie Blake


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