Teens are leaving Facebook, now use YouTube and TikTok the most

Facebook, once the most preferred social media platform in the world, has seen a sharp decline in popularity among teen users as Gen Z has turned to other platforms including YouTube and TikTok

That’s according to a new report from Pew Research Center, which conducted a survey in April-May this year with 1,300 American teenagers aged between 13-17, to understand which platforms are the most popular among the younger generation and how much time they spend on them.

The survey found that merely 32% of teens now use Facebook, while this figure stood at 71% in 2015. As its popularity plunged, YouTube has taken over the throne with 95% of participants saying they’re using its website or mobile app.

YouTube was followed by TikTok at No.2, which was launched by ByteDance in 2017 and quickly became a strong competitor to the former dominators of the social media industry. 67% of the participants said that they’re using the popular short video app. 

Instagram, another Meta-owned platform which has recently stopped testing its TikTok-like full-screen home feed after users started a change.org campaign titled ‘MAKE INSTAGRAM INSTAGRAM AGAIN‘ receiving support from Kylie Jenner and Kim Kardashian, came in No.3 with 62% of teens saying they’re using it. 

After Facebook which ranked No.4, the list continues with Twitter, Twitch, WhatsApp, Reddit and Tumblr respectively. 

Image Source: Pew Research Center

The think tank also asked participants how often they use these social media platforms. Again, YouTube ranked No.1 with 19% of them saying that they use it almost constantly. The same response was given by 16% of participants for TikTok, 10% for Instagram, 15% for Snapchat, and only 2% for Facebook.

Image Source: Pew Research Center

In addition, 36% of them said they’re spending too much time on social media, while 55% said they’re spending the right amount of time. When asked if it would be a challenge for them to stop using these platforms, 54% said it would be difficult to give up, and 46% said it wouldn’t be a big deal. 

Image Source: Pew Research Center

Written by Sophie Blake


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