Jordan Bevan
What is Duolingo?
According to Google, searches for apps related to learning a language have grown 85% year over year. The people in quarantine who want to develop new skills have started to have a tendency towards popular language learning apps.
Duolingo is one of those most popular language learning platforms that offers personalized education to users who want to learn a language. Supporting more than 38 languages including both endangered and the most speaking languages.
Duolingo’s language content is mostly created by language learning scientists, machine learning engineers, and AI experts.
The language learning app offers Duolingo users different kinds of content including quizzes, podcasts, in-person events, and interactive stories. Duolingo app supports reading, listening, and writing at the same time to let users build grammar, speaking, and vocabulary skills.
What is Duolingo Plus?
Duolingo is a free to use and free to download app. Duolingo Plus is Duolingo’s paid subscription package that enables users to
- Avoid in-app ads
- Download lessons to continue learning offline
- Have unlimited access with unlimited hearts
- Unlock monthly streak repair
- Track their progress with mastery quizzes
- Have unlimited skill test-outs
Duolingo Plus costs $9.99 per month with a discount if you pay for yearly subscription ($79.99)
What languages does Duolingo offer? As of July 2022, English speaking Duolingo users are offered the following language courses:
| Spanish (29.3M learners) | Dutch (1.75M learners) | Indonesian (760K learners) |
| French (17.9M learners) | Latin (1.45M learners) | Turkish (2.97M learners) |
| German (10.2M learners) | Swedish (1.40M learners) | Welsh (513K learners) |
| Japanese (12.8M learners) | Greek (1.37M learners) | Romanian (574K learners) |
| Italian (7.03M learners) | Irish (1.37M learners) | Czech (525K learners) |
| Korean (10.4M learners) | Polish (1.31M learners) | Swahili (418K learners) |
| Chinese (5.86M learners) | Norwegian (1.09M learners) | Hungarian (388K learners) |
| Russian (5.08M learners) | Hebrew (940K learners) | Ukrainian (1.20M learners) |
| Hindi (6.56M learners) | Vietnamese (1.63M learners) | Klingon (309K learners) |
| Arabic (3.85M learners) | Hawaiian (601K learners) | Esperanto (299K learners) |
| Portuguese (2.78M learners) | Danish (613K learners) | Navajo (295K learners) |
| Turkish (2.39M learners) | High Valyrian (452K learners) | Finnish (602K learners) |
Duolingo Usage & Download Statistics (2022)
+ At the end of Q1 2022, Duolingo’s monthly active users increased 23% to 49.2 million. (Duolingo)
| Year | Duolingo MAUs |
| 2021 | 40.5 million |
| 2020 | 36.7 million |
| 2019 | 27.3 million |
| 2018 | 23.3 million |
| 2017 | 20.3 million |
| 2016 | 17.9 million |
+ In Q1 2022, Duolingo’s daily active users increased 31% to 12.5 million.
| Year | Duolingo DAUs |
| 2021 | 9.6 million |
| 2020 | 8.8 million |
| 2019 | 7.8 million |
+ As of July 2022, English is the most popular language that is preferred by millions of Duolingo users.
+ An average Duolingo user spends 10 minutes per day in the app to learn a language.
+ In 2021, more than 700 million hours spend learning languages on Duolingo. Approximately 10 billion lessons were completed and 15 billion words were learned on Duolingo in 2021.
+ In May 2021, Duolingo mobile app counted more than seven hundred thousand daily active users worldwide via the Google Play Store. Its monthly active users via the Google Play Store for the same time period were almost 3.6 million worldwide.
+ In May 2021, language learning app Duolingo had approximately 16.8 million monthly active users on iPhone and iPad worldwide.
In April 2021, downloads of Duolingo through the Google Play Store amounted to almost 3 million worldwide. For the same time period, Duolingo measured approximately 1.14 million downloads worldwide from the Apple App Store.
| Duolingo Downloads (iOS & Android) | |
| 2015 | 120 million |
| 2016 | 150 million |
| 2017 | 200 million |
| 2018 | 300 million |
| 2019 | 385 million |
| 2020 | 500 million |
| 2021 | 575 million |
+ In March 2020, Duolingo.com was the second most popular online education website with 55.6 million website visitors. (Statista)
+ A person with no knowledge of Spanish would need to spend in Duolingo between 26 and 49 hours (or 34 hours on average) to cover the material for the first college semester of Spanish. (NY City University)
Duolingo Revenue Statistics (2022)
Duolingo filed for an IPO in late June 2021.
+ In Q1 2022, Duolingo generated $81.2 million in revenues, up 47 percent year-over-year, driven by a 45% increase in subscription revenue.
+ In Q1 2022, Duolingo added a record number of paid subscribers, reaching 2.9 million, which represents 60% year-over-year growth.
+ In Q1 2022, Duolingo’s total bookings grew 55% to $102.1 million.
+ In the first quarter of 2021, Duolingo revenue reached $55.4 million.
| Duolingo Annual Revenue | |
| Q1 2021 | $55.4 million |
| Q2 2021 | $58.8 million |
| Q3 2021 | $45.3 million |
| Q4 2021 | $73.01 million |
| Q1 2022 | $81.22 million |
| Year | Duolingo Annual Revenue |
| 2021 | $250 million |
| 2020 | $161 million |
| 2019 | $78 million |
| 2018 | $36 million |
| 2017 | $13 million |
+ As of September 2020, only 3 percent of Duolingo users pay. (Techcrunch)
+ Duolingo notched a valuation of $6.5 billion after its shares surged nearly 40% in the company’s Nasdaq debut on July 2021. (Reuters)
| Duolingo Valuation | |
| 2015 | $470 million |
| 2018 | $700 million |
| 2019 | $1.5 billion |
| 2020 | $2.4 billion |
| 2021 | $6.5 billion |
| 2022 | $3.4 billion |
+ Duolingo had reached a $2.4 billion valuation in after raising $35 million in November 2020.
