Bumble surpasses $2 billion in global user spending -data.ai

Bumble, developed by Bumble Inc, has crossed the $2 billion mark in total user spending worldwide on the iOS App Store and Google Play. This milestone comes 9 years after its initial launch in December 2014, as indicated by data from data.ai Intelligence.

After reaching $1 billion revenue in 2021, the title took another 19 months to achieve an additional $1 billion. This achievement places the app among the highest-grossing dating apps, joining just one other dating app along with 12 non-gaming apps like Tinder, TikTok, and Disney+. In a list of 52 apps and games in the $2 billion club, Bumble stands out among 40 prominent gaming names such as Clash of Kings and Brawl Stars

According to data from data.ai Intelligence and data.ai’s App IQ Taxonomy, Bumble ranked as the second most downloaded dating app worldwide in the past year, trailing behind Tinder and Hinge but surpassing competitors like Happn and Bumble Inc’s Badoo.

Bumble saw its highest downloads in the past year in the US, followed by India and Mexico, with a total of 31.8 million downloads globally, adding up to over 125 million overall. The US also led in revenue, reaching $400 million in the last 12 months, while the UK followed with $54 million.

Bumble introduced its second app, called Bumble for Friends, on July 26, 2023. This new app is a spinoff of the main app’s ‘friend mode,’ which started in 2016. It’s designed to help people make real friends in their nearby area and encourages in-person meetups.

Bumble for Friends is off to a strong start, entering the list of the 150 most downloaded and 100 highest-grossing Lifestyle apps for iPhones in the US. In the UK, it has gone even further, ranking among the top 120 downloaded and 90 highest-grossing Lifestyle apps. 

Written by Gizem Yılmaz


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