4 Main Differences Between App Store Optimization and SEO

There is no doubt that non-stoppingly developing technology has led to many changes in our lives. Not a long time ago, but 20-30 years ago, it took us maybe even days to find out about a topic reading old encyclopedias. But, now we got search engines that do all the work to bring us all the information we need, in just seconds.

And 20-30 years ago, it would sound impossible to you if they wanted to make a video call with you. But now we can do almost everything we want with mobile applications. We can do shopping, we can share our memories, photos, videos and more with our friends via social media apps. We can even learn a new language. There are countless things you can do with your smartphone.

To sum up, search engines and mobile applications now take up huge parts in our lives. As the demand for them has kept increasing, there has also been a huge increase in the number of mobile applications and websites. Currently, there are more than 4 million applications on major app stores such as Google Play Store and Apple App Store, and the number of websites is more than 1.7 billion! 

When there is high demand, of course there is high competition. However, these competitions among website owners and among mobile application owners make it difficult for them to rank on search results, both on app stores and Google search results. This led to the born of App Store Optimization and Search Engine Optimization.

ASO and SEO are very different terms but usually confused with each other. Yes, there are some similarities between them. But the differences are more than similarities. So what are these differences? So, what are the differences between App Store Optimization and Search Engine Optimization? Here are the 4 main ones:

Purposes of ASO and SEO

As you can understand from its name, SEO (Search Engine Optimization) includes the optimizations that you need for your website to rank higher on search engine result pages (SERPs). 

We can say that ASO (App Store Optimization) is the app store SEO. It includes the optimization that you need for your app to stand out on app stores. It aims at increasing your app ranking so that your app become more visible and more users download it. ASO is something you should definitely care about if you’re in the app marketing industry.

Optimizations of ASO and SEO

As they’re operated on different platforms, optimizations of App Store Optimization and Search Engine Optimization are quite different from each other. SEO optimizations are usually thought to be more complex than ASO optimizations.

Here are the main ASO implementations:

  • Category Analysis
  • Competitor Analysis
  • Keyword Analysis
  • UX
  • Written Content Optimizations (Application name, description part, title, etc.)
  • Visual Content Optimizations (Application icon, screenshots, video, etc.)
  • Localization
  • A&B Tests

You can get more info about ASO implementations from here.

And here is the main checklist of an SEO Consultant:

  • Site architecture
  • UX
  • Page load speed
  • Meta Title & Description
  • H tags
  • Content optimization (text, images, etc.)
  • Content Quality
  • User Engagement
  • Responsive design
  • Traffic
  • Backlinks

User Search Intents

User search intent is a must for you to check no matter if you are in the app marketing world, or in the world of web. Don’t forget that it is normal for users to have different search intents on different platforms. On app stores, users usually search by typing the functions of an application while searching. However, in the search engines, users usually search for the topics that they want to learn about. 

Relevancy of Search Results

When a mobile user make a search on app stores, the results are shown to her/him usually based on the functions, categories, and the other features of the applications. But the way that search results on search engines are shown is quite different than it. The results on search engines are generally shown based on their relevancy, what their websites are about, how high the quality of the links on that websites are, and other factors.

In this article, we talked about the main differences between Search Engine Optimization and App Store Optimization (you may call it app store seo). You can share your opinions with us on the comment section below. 

Written by Sophie Blake


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