Southeast Asia is rapidly emerging as a global gaming powerhouse, and the recently released SEA-6 Games Market Reports offer intriguing insights into this dynamic landscape. Covering Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, these reports reveal some fascinating trends and predictions for the region’s gaming industry.
According to the reports, the SEA-6 PC and mobile gaming market is on track to generate a substantial $5.8 billion in 2023, with even more impressive forecasts projecting revenue to reach $7.2 billion by 2027.
The data underscores the dominance of mobile gaming in the region. Mobile games account for a significant 66.4% of the area’s gaming revenue in 2023, and experts predict this share will climb to nearly 70% by 2027.
Singapore stands out as a star performer with substantial growth in mobile gaming revenue. The city-state is exceeding the revenue of its larger neighbors, showcasing its potential as a key player in the Southeast Asian gaming scene.
Indonesia and Thailand jointly contribute to nearly half of the total gaming revenue within the SEA-6 markets. Moreover, these two nations boast the largest gamer populations in the region.
Indonesia and Singapore are registering rapid revenue growth rates, with year-over-year increases of 9.9% and 8.2%, respectively. These markets are becoming increasingly attractive for game developers and publishers.
Esports continues to be a driving force for the gaming industry in Southeast Asia. The SEA-6 region is expected to generate $78.6 million in esports revenue in 2023. The decision to include esports as a medal sport in the Asian Games has significantly contributed to this growth.
Governments across the SEA-6 region are actively supporting their local games industry through various initiatives, funding programs, and regulatory updates. This demonstrates the growing importance of gaming in the region’s economy.
Global gaming companies are making significant investments in Southeast Asia, highlighting the region’s strategic importance. This is evident through the opening of new offices, collaborations, and community outreach programs.
Southeast Asia’s gaming market is experiencing remarkable growth, particularly in mobile gaming and esports. However, it is essential to recognize that this region is not homogenous. Each country within the SEA-6 requires a tailored approach to cater to diverse economic and infrastructure development, gamer preferences, and behaviors.
Mobile gaming is experiencing rapid global growth, with Asia and other regions contributing to its expansion. Despite a slight decline in consumer spending on gaming, the mobile gaming sector continues to dominate as the most significant market opportunity for the gaming industry. According to a report released in August, over half of the global gaming expenditure, accounting for 56% is expected to be directed toward mobile gaming in 2023. This surpasses the allocation for console games (22%), PC/Mac games (21%), and handheld consoles (1%), highlighting the mobile gaming sector’s remarkable prominence in the gaming industry.