TikTok’s “Out of Phone” feature expands brand promotion beyond mobile screens

TikTok is exploring new horizons for brand promotion with its innovative “Out of Phone” feature. This advancement allows brands to repurpose TikTok content for various offline mediums, including billboards, in-store displays, and cinema promotions, amplifying the reach of their marketing effort.

The “Out of Phone” feature encompasses three distinct elements:

Billboard: Advertisers can now adapt their existing TikTok campaigns for real-world billboard advertising, taking their content to the streets.

Cinema: This element aims to recreate the immersive TikTok experience on cinema screens, connecting with audiences in movie theaters.

Other Screens: The “other screens” option offers flexibility, enabling ad partners to share TikTok’s captivating content with audiences on global networks and screens. This includes venues like bars, restaurants, airports, gas stations, and retail stores, all achieved through bespoke partnerships with TikTok’s advertising team.

To utilize these innovative options, brands will work directly with TikTok to tailor their campaigns for each platform.

While this feature introduces exciting opportunities for brands to bring TikTok content into unconventional settings, it’s essential to note that it may require a higher budget and personalized guidance due to the custom nature of each campaign. TikTok already offers a more generic display option through its collaboration with Atmosphere, allowing businesses to showcase curated TikTok content on TVs in locations such as restaurants, bars, and gyms.

In summary, TikTok’s “Out of Phone” feature is a groundbreaking development that empowers brands to engage audiences in unique offline environments. However, it’s a premium option, best suited for larger brands seeking innovative ways to expand their reach beyond mobile screens. 

TikTok has recently unveiled a new set of AI-powered features as well. Among these, TikTok introduced the groundbreaking “Creative Assistant,” a tool that holds significant potential for marketers. This innovative addition to TikTok’s advertising toolkit is set to redefine the process of campaign creation. In a step that resonates with the industry’s increasing commitment to transparency regarding AI’s role in content generation, TikTok started offering content creators a means to explicitly mark their AI-generated content.