Instacart Revenue and Usage Statistics (2022)

Image Credit: VentureBeat

What is Instacart?

Instacart is an on-demand grocery delivery company that provides grocery shopping, delivery, and pick-up services in the USA and Canada through a website and mobile app. Founded by Apoorva Mehta, Brandon Leonardo, and Max Mullen in 2012, Instacart currently has a valuation of about $24 billion. 

Alongside its standard model, Instacart also offers a subscription package called Instacart Express for $9.99 per month or $99 per year. The membership allows members to waive delivery charges for orders over $35.

Company Overview

HeadquarterSan Francisco, CA
Number of Employees10,000+
Founded DateJune 2012
FoundersApoorva Mehta, Brandon Leonardo, Max Mullen
Crunchbase ProfileProfile Link

Funding Rounds

January 2015: Instacart raised $220 million at a $2 billion valuation (Bloomberg)

March 2017: Instacart raised $400 million at a $3.4 billion valuation (Techcrunch)

February 2018: The company raised $200 million at a $4.2 billion valuation. (Techcrunch)

October 2018: Instacart valued at $7.6 billion after raising $600 million. (Reuters)

November 2018: Instacart raised an extra $271 million. (Reuters)

June: 2020: Instacart raised $225 million at nearly $14 billion valuation. (CNBC)

October 2020: Instacart valuation more than doubled to $17.8 billion after raising $200 million. (CNBC)

March 2021: Instacart raised $265 million from existing investors, at a $39 billion valuation. 

Instacart Valuation (2022)

On May 12, 2022, Instacart announced that it confidentially filed for an IPO. According to people familiar with the matter, a listing could happen as soon as 2022. (Bloomberg)

Instacart valuation was slashed by 40% to about $24 billion, in order to attract talent and adapt to market conditions. (Bloomberg)

Instacart Valuation
March 2022$24 billion
March 2021$39 billion
October 2020$17.8 billion
June 2020$13.7billion
October 2018$7.6 billion
March 2017$3.4 billion
January 2015$2 billion

Instacart Revenue Statistics (2022)

According to a person familiar with the matter, Instacart revenue increased by 20% to $1.8 billion in 2021. 

YearInstacart Revenue
2021$1.8 billion
2020$1.5 billion
2019$735 million
2018$525 million
2017$300 million
2016$185 million
2015$120 million
2014$75 million
2013$10 million

Instacart Usage Statistics

In 2020, Instacart reached 10 million active users and 500,000 active shoppers. 

YearInstacart UsersInstacart Shoppers
20209.6 million500,000
20195.5 million130,000
20184.3 million70,000
20173.3 million

Instacart’s market share of US downloads among the top food delivery apps surged from 5 percent in 2019 to 12 percent in 2020, where it remains for the first two months of 2021. (Sensor Tower)

Written by Jordan Bevan

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