In today’s world, mobile users spend growing amounts of time consuming all kinds of content from their mobile devices. This is why it is crucially important to make your content mobile friendly and you should see it as a task to optimize your content for mobile to reach larger audiences. In this article, you will find out some tips for optimizing your content for mobile. Let’s start!
Why You Should Optimize Your Content For Mobile?
Well, the answer is very easy. Mobile device usage is at its peak in its history. Just take a walk out, you will high probably see hundreds of people holding their mobile devices in their hands.
The things we could do 20 years ago were much more limited. But now, using our mobile phones we can do almost everything that once we only could do using computers. We can hang out on social media, we can do our shoppings, we can even learn a language with mobile applications.
Another advantage mobile devices provide is that mobile users are able to reach search engines easier and they can search for anything what they want in any place and any time. Accordingly, more than the half of digital-content consumption is happening on mobile devices.
In 2015, Google also announced that mobile-friendliness is going to affect websites’ rankings in search results. So, if you’d like to reach bigger audiences, you should definitely optimize your content for mobile devices.
Now, let’s find out how you can do it.
How Can You Make Your Content Mobile-Friendly?
Have a Responsive Website
Responsiveness of your website is the first thing you should check while optimizing your content. If your website is not responsive, it means you are providing users a poor experience. This may end up with them not visiting your website again.
Make sure all of the visual features such as videos and images and written features on your website are working on mobile devices as healthy as they are working on desktop, to provide your visitors a good website experience and keep them in your website.
Provide Easy Reading
Mobile screens are smaller than desktop screens. Because of this, it might get very boring for users to read long contents. How can you prevent it?
Show a Summary in the Beginning
Don’t get your mobile visitor lost in your long digital content. If they feel lost, they might stop scrolling down on your content and leave your website as soon as possible. To prevent it, you should show a summary of your content in the beginning. So that, they will be able to know more about what they’re reading.
Don’t Use Long Titles and Paragraphs
Long titles and paragraphs will make your page seem more crowded and they will affect user’s reading experience. Show your content in the most simple way as Google wants, and stay away from word crowd.
You should use smaller words to stay away from word crowd. For example, you can use ‘’to’’ instead of ‘’in order to’’ or use the word ‘’buy’’ instead of ‘’purchase’’. Expand this list and make your titles and paragraphs smaller for providing easy reading.
The image above shows us the interactions of mobile device users on a mobile search result page. As they click more, the color becomes red from blue. As you can see, the interaction with images is very high. Use images on your content to draw more attention of mobile users. Don’t forget to make your images responsive.
Test On a Mobile Device
After implementing all the content optimizations for mobile devices. Make sure that they are working. Get a mobile device. Testing on a smartphone and a tablet device both is recommended.
In this article, we talked about how you can optimize your content for mobile devices. You can check our website for mobile marketing news, trends and more.