Duolingo Revenue and Usage Statistics (2024)

The meteoric rise of the language learning app Duolingo can be attributed to its innovative approach that transcends traditional language education boundaries. Since its launch, Duolingo has reshaped the language learning landscape by introducing a gamified model that turns the often-challenging task of learning a new language into an engaging and enjoyable experience. The app’s interactive lessons, which include a diverse range of exercises from matching games to speaking challenges, have captivated a global audience. Duolingo’s success also hinges on its accessibility; being a free-to-use platform with a user-friendly interface, it has made language learning accessible to people across various socio-economic backgrounds. Additionally, the app’s adaptive algorithms personalize lessons based on individual progress, ensuring an efficient and tailored learning journey. Duolingo’s commitment to inclusivity, frequent updates, and its unique combination of education and entertainment have contributed significantly to its exponential growth, making it a household name and a symbol of the evolving landscape of language acquisition in the digital age.

Duolingo Usage & Download Statistics (2024)

• At the end of Q4 2023, Duolingo’s monthly active users increased 46% to 88.4 million. (Duolingo)

• At the end of the fourth quarter of 2023, Duolingo’s daily active users increased 65% year-over-year to 26.9 million.

• Duolingo was the most downloaded education app of 2022, with 98 million new app installs. The language learning app was also the most downloaded education app in the United States, generating 16.5 million new app downloads throughout the year.

• At the end of Q4 2023, the number of paid Super Duolingo subscribers totaled 6.6 million, up 57% year-over-year.
• As of July 2022, English is the most popular language that is preferred by millions of Duolingo users. 
• An average Duolingo user spends 10 minutes per day in the app to learn a language.
• In 2021, more than 700 million hours spend learning languages on Duolingo. Approximately 10 billion lessons were completed and 15 billion words were learned on Duolingo in 2021.
• In April 2021, downloads of Duolingo through the Google Play Store amounted to almost 3 million worldwide. For the same time period, Duolingo measured approximately 1.14 million downloads worldwide from the Apple App Store. 
• A person with no knowledge of Spanish would need to spend in Duolingo between 26 and 49 hours (or 34 hours on average) to cover the material for the first college semester of Spanish. (NY City University)

Duolingo Revenue Statistics (2024)

Duolingo filed for an IPO in late June 2021.

• In Q4 2023, Duolingo generated $151.0 million in revenues, up 45 percent year-over-year.
• In Q4 2023, Duolingo’s total bookings grew 51% to $191.0 million.

• For the full year 2023, Duolingo revenue was $531.1 million, up 44% year-over-year.

• Duolingo notched a valuation of $6.5 billion after its shares surged nearly 40% in the company’s Nasdaq debut on July 2021. (Reuters)

FAQ

What is Duolingo? 

According to Google, searches for apps related to learning a language have grown 85% year over year. The people in quarantine who want to develop new skills have started to have a tendency towards popular language learning apps. 

Duolingo is one of those most popular language learning platforms that offers personalized education to users who want to learn a language. Supporting more than 38 languages including both endangered and the most speaking languages. 

Duolingo’s language content is mostly created by language learning scientists, machine learning engineers, and AI experts.  

The language learning app offers Duolingo users different kinds of content including quizzes, podcasts, in-person events, and interactive stories. Duolingo app supports reading, listening, and writing at the same time to let users build grammar, speaking, and vocabulary skills. 

What is Duolingo Plus? 

Duolingo is a free to use and free to download app. Duolingo Plus is Duolingo’s paid subscription package that enables users to

• Avoid in-app ads 
• Download lessons to continue learning offline
• Have unlimited access with unlimited hearts
• Unlock monthly streak repair
• Track their progress with mastery quizzes
• Have unlimited skill test-outs 

Duolingo Plus costs $9.99 per month with a discount if you pay for yearly subscription ($79.99)

What languages does Duolingo offer? As of July 2022, English speaking Duolingo users are offered the following language courses: