Jordan Bevan
What is Discord?
Discord, to put it simply, is a chat app that allows you to communicate with different people over the Internet in voice, video, and text, like Skype or TeamSpeak.
Discord, generally preferred by people who play online computer games, supports audio, and written communication as well as video calls and allows you to open live broadcasts. In other words, you can broadcast to the people you speak to.
Discord – Company OverviewHeadquarter: San Francisco, CA
Platforms: Web, Android, iOS
Number of Employees: 1000+
Founded Date: 2015
Founders: Jason Citron, Stan Vishnevskiy
Google Play: Store Link
App Store: Store Link
How Does Discord Make Money?
Discord operates on a ‘freemium’ business model. This means that the platform is free for anyone to download and use, but an additional premium subscription is available. It has two main income streams.
Other sources of income include server buffs and fees for games sold on its servers. Discord introduced a Developer Portal where game developers can develop their own games and distribute them exclusively on Discord. 90% of every game sold goes back to the developers and Discord gets 10%.
What is Discord Nitro?
Its main revenue stream is Discord Nitro with its premium subscription. Loyal Discord users who chat and stream 24/7 on the platform may want to consider Discord Nitro, which comes with upgraded features for an enhanced user experience. These features include HD quality video streams, larger file upload size, and personalized avatars and stickers.
Discord Nitro costs $9.99 per month or $99.99 per year.
Discord Stats
+ As of July 2022, approximately 60% of all Discord’s mobile in-app revenues are generated from the United States, followed by the United Kingdom and Canada. (Statista)
+ According to a survey of Discord users conducted during the fourth quarter of 2021, over 60 percent of respondents reported being interested in technology, and almost the same amount of respondents reported being interested in gaming. (Statista)
+ Discord generated $45 million in revenue in 2019 which grew by 188.9% to $130 million in 2020 as people turned to social platforms more so as not to lose contact with family and friends during the ongoing Coronavirus pandemic.
| Discord Revenue | |
| 2016 | $5 million |
| 2017 | $10 million |
| 2018 | $30 million |
| 2019 | $45 million |
| 2020 | $130 million |
+ Discord reported 150 million monthly active users as of September 2021.
| Discord MAUs | |
| 2017 | 10 million |
| 2018 | 45 million |
| 2019 | 56 million |
| 2020 | 100 million |
| 2021 | 150 million |
+ Between May 2017 and June 2020, Discord increased its registered user number from 45 million to 300 million. (Statista)
| Registered Users | |
| 2016 | 25 million |
| 2017 | 45 million |
| 2018 | 130 million |
| 2019 | 250 million |
| 2020 | 300 million |
+ Discord valuation reached $15 billion after raising $500 million in funding in September 2021. (Reuters)
| Discord Valuation | |
| 2017 | $1.6 billion |
| 2018 | $2 billion |
| 2020 | $3.5 billion |
| January 2021 | $7 billion |
| September 2021 | $15 billion |
+ Discord has raised $983.8 million so far, including its most recent $500 million funding in September 2021.
| Funding Round & Date | Deal Amount | Post-Money Valuation |
| Seed, July 2012 | $1.1 Million | – |
| Series A, November 2013 | $8.2 Million | $23.34 million |
| Series B, February 2015 | $4.5 Million | $48.5 million |
| Series C, January 2016 | $20 Million | $108.42 million |
| Series D, January 2017 | $50 Million | $725 million |
| Series E, April 2018 | $50 Million | $1.65 billion |
| Series F, December 2018 | $150 Million | $2.05 billion |
| Series G, June 2020 | $100 Million | $3.5 billion |
| Series H, December 2020 | $100 Million | $7 billion |
| September 2021 | $500 Million | $15 billion |
+ As of January 2021, an average Discord user in the United States spends 280.6 minutes per month on the platform, which equates to about 5 hours per month or 9 minutes per day.
+ There are 19 million active Discord servers per week and Discord servers host 4 billion minutes of conversations daily. (Discord)
+ As of October 2020, 3 percent of US teenagers thinks that Discord is their favorite platform.
+ As of February 2021, Discord is the 4th most popular platform for video game streaming.
Discord News
Discord acquires AR startup Ubiquity6
Sony announces Discord integration into PlayStation consoles
Discord ends sale talks with Microsoft, sources say
Discord launches Clubhouse-like “Stage Channels” feature for audio events
Discord launches mobile screen sharing on iOS and Android for streaming and viewing parties
Discord’s valuation would reach up to $7 billion with a new funding round, sources say
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