APAC dominates app growth while Europe sees surge -Adjust

The world of mobile apps is experiencing a remarkable surge, driven by the proliferation of mobile internet and the availability of budget-friendly smartphones. The latest Adjust Growth Score, which evaluates the performance of apps and app marketing globally, reveals that in 2022, the number of mobile internet users in the region increased from 700 million in 2015 to an impressive 1.29 billion. This score analysis encompasses over 2,500 top-rated apps and their performance during the first half of 2023.

Europe is not far behind, with its app market displaying upward trends. Estimated revenues for 2023 are poised to reach $63.3 billion, compared to $56.24 billion in 2022. Projections suggest that by 2027, this figure could soar to an impressive $87.35 billion.

Despite rising costs and prices in Europe, travel apps are making a remarkable comeback. They have achieved the highest Growth Score in the region, reaching an impressive 47.3. This resurgence signifies increased travel and tourism activities.

Europe’s e-commerce market is set for continuous growth, projected at 12% annually from 2020 to 2026. Shopping apps within the region are thriving, boasting a solid Growth Score of 41.1.

Mobile gaming apps are a dominant force, securing a Growth Score of 30.4 on a global scale. Among the top-performing subverticals are action, hyper-casual, sports, RPG, and casual gaming apps.

In terms of regional app market growth, APAC leads with an impressive Growth Score of 43.3, closely followed by Europe with a score of 35.9 and North America at 30.

India stands out among individual countries, boasting the highest growth score of 31.2. This remarkable growth can be attributed to the increasing accessibility of affordable smartphones and mobile data plans.

Gaming apps, especially those in top subverticals, are at the forefront of app market growth. These apps have garnered immense popularity and user engagement, contributing significantly to the industry’s expansion.

Additionally, another recent report by Adjust reveals that ATT opt-in rates for mobile games increased to 37% in the second quarter of 2023.

Written by Gizem Yılmaz


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