YouTube is upping its entertainment game with the launch of a selection of online games reserved exclusively for Premium users. Following a trial period with selected users in September, YouTube is notifying its Premium subscribers of access to over 30 mini-games, enhancing the platform’s appeal as an all-encompassing entertainment destination.
Premium users can dive into gameplay instantly, without the need for downloads, across various devices, including Android, iOS, and desktop. The diverse gaming lineup features popular titles such as Daily Solitaire, The Daily Crossword, Angry Birds Showdown, Merge Pirates, Farm Land, Words of Wonder, Endless Siege, 8 Ball Billiards Classic, and Brain Out.
To embark on their gaming journey, users can easily locate the “Playables” shelf by scrolling on the Home page or exploring the “Playables” link in the Explore menu on desktop and mobile interfaces. The exclusivity of the gaming experience adds a time-sensitive element, as the games will only be playable until March 28.
Before deciding on a broader release, YouTube frequently tests new features with its Premium user base. This move aligns with the platform’s strategy to provide added value to its Premium subscribers, especially in light of the recent subscription fee increase to $13.99.
YouTube is joining the ranks of non-gaming platforms entering the gaming arena. Netflix has been actively expanding its gaming catalog, boasting over 70 titles, and is making strides in cloud gaming. While TikTok has tested HTML5 mini-games with select partners, ByteDance’s gaming ambitions have faced challenges, providing an opportunity for YouTube to capture a share of the gaming audience.
In a broader enhancement of Premium benefits, YouTube has introduced enhanced bitrate 1080p HD on more devices. Additionally, the company recently announced that they were bringing some Premium mobile app benefits to all users.