Netflix Revenue and User Statistics (2025)

Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts. 

Company Overview

Key Statistics

• For the fourth quarter of 2024, Netflix reported revenue of $10.25 billion, up 16% year-over-year, with $2,273 million in operating income.
• Squid Game, released on September 17, 2021 on Netflix, has become Netflix’s biggest TV show ever, with 142 million member households watching worldwide. It has been ranked $1 Netflix program in 94 countries, including the United States. 
• Netflix’s Squid Game is estimated to create an almost $900 million in value for the streaming service, according to Bloomberg. 
• Netflix has also started to focus on games for mobile devices. It started testing mobile games in its Android app in Poland in August 2021. As part of its gaming efforts, the Netflix acquired Night School Studio, independent game developer best known for its branching narratives like Oxenfree.

Netflix Revenue Statistics

• Netflix revenue for Q4 2024 was $10.25 billion, an increase of 16%.
• In 2024, Netflix achieved a significant milestone with annual revenue rising by 16% and operating margins improving by six percentage points to reach 27%. Operating income surpassed $10 billion for the first time in the company’s history. The fourth quarter also delivered strong results, with a 16% year-over-year revenue increase fueled by 19 million new paid subscribers, while operating income surged by 52% compared to the previous year.

Netflix projects 2025 revenue of $43.5-$44.5B, an increase of 12%-14% year-over-year.

Netflix Annual Revenue

Netflix reported an annual revenue of $39 billion in 2024 with a 16% revenue growth.

Netflix ARPU

• Netflix ARPU for Q4 2024 was $11.11.

ARPU by Region in Q3 2023

In Q4 2024, Netflix ARPU in North America amounted to $17.26. By comparison, streaming memberships in Asia Pacific region brought in not even half of the amount in North America.

In Q2 2021, Netflix revealed that its average monthly revenue per paying streaming customer in North America amounted to 14.54 U.S. dollars. By comparison, streaming memberships in Latin America brought in just 7.5 U.S. dollars per month on average.

Netflix User Statistics

• In Q4 2024, Netflix’s global streaming paid memberships reached 301.63 million. The streaming giant added 18.91 million new global streaming paid memberships in the quarter.

Netflix Annual Subscribers Worldwide

At the end of 2024, Netflix subscribers amounted to 282.72 million.

Netflix Subscribers by region

In the third quarter of 2024, Netflix revealed that it had nearly 90 million paying streaming subscribers in the United States and Canada, making North America the company’s second-largest market in the world after Europe, Middle East, and Africa (EMEA).

Monthly Active Users of Netflix Apps

• In Q1 2022, Netflix continued to have the most monthly active users (MAUs), with 39% market share in the United States.

• In the first half of 2021, Netflix mobile app on both iOS and Android lost some of its monthly active users (MAU) worldwide. Between January and June 2021, Netflix mobile app on Android went from more than 112 million MAU to roughly 91 million, down by 19 percent. Monthly active users of the app on iPhone and iPad combined experienced a slower decrease, passing from 92.5 million monthly active users to roughly 90 million as of June 2021.

Netflix Acquisitions

• Netflix has started to focus on games for mobile devices. It started testing mobile games in its Android app in Poland. As part of its gaming efforts, Netflix acquired Night School Studio in September 2021, independent game developer best known for its branching narratives like Oxenfree.
• In March 2022, Netflix acquired Finnish mobile game developer Next Games, for a total equity value of approximately €65 million. 
• In March 2022, Netflix acquired Texas-based mobile game developer Boss Fight Entertainment, for an undisclosed sum.
• In November 2022, Netflix acquired Seattle-based cozy games maker Spry Fox.

Also Read: All Netflix Video Games You Can Play Today

Most Watched Netflix Originals TV Series

Squid Game has become the most watched Netflix TV show ever, with 142 million member households watching worldwide. 

Most Watched Netflix Movies