That day is coming, Netflix is getting ready to start monetizing 100 million viewers who use the service borrowing passwords from others.
The streaming giant will begin charging for password sharing in the United States in early 2023, as reported by the Wall Street Journal. It tested the additional fees in a number of Latin American countries, requiring subscribers to pay an extra $2.99 for every viewer outside their households. When a borrower attempts to log-in, account owners receive a verification that is valid for 15 minutes.
Per report, while Netflix has been planning to crack down on password sharing for years now, it was this year when it decided to take action, after losing 200,000 subscribers in the first quarter and nearly 1 million in the second quarter.
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In an effort to keep its subscribers, the company has also launched dozens of mobile games on its platform, and added an ad-supported subscription plan named ‘’Basic with Ads’’ which costs $6.99 a month.
While Netflix reportedly forecasts its cheaper plan to lure 40 million viewers by the third quarter of 2023, according to a recent report from Antenna, it accounted for only 9% of new US subscribers in its first month of launch, November.