Netflix Revenue and User Statistics (2024)

Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts. 

Company Overview

Founded Date1997
FoundersReed Hastings, Marc Randolph
HeadquarterLos Gatos, CA
Number of Employees14,000+
Crunchbase ProfileProfile Link
Stock SymbolNASDAQ: NFLX

Key Statistics

  • For the second quarter of 2024, Netflix reported revenue of $9.56 billion, up 17% year-over-year, with $2,603 million in operating income.
  • Squid Game, released on September 17, 2021 on Netflix, has become Netflix’s biggest TV show ever, with 142 million member households watching worldwide. It has been ranked $1 Netflix program in 94 countries, including the United States. 
  • Netflix’s Squid Game is estimated to create an almost $900 million in value for the streaming service, according to Bloomberg
  • Netflix has also started to focus on games for mobile devices. It started testing mobile games in its Android app in Poland in August 2021. As part of its gaming efforts, the Netflix acquired Night School Studio, independent game developer best known for its branching narratives like Oxenfree.

Netflix Revenue Statistics

Netflix revenue for Q2 2024 was $9.56 billion, an increase of 17%.

QuarterNetflix Revenue
Q2 2024$9.56 billion
Q1 2024$9.37 billion
Q4 2023$8.83 billion
Q3 2023$8.54 billion
Q2 2023$8.19 billion
Q1 2023$8.16 billion
Q4 2022$7.85 billion
Q3 2022$7.93 billion
Q2 2022$7.97 billion
Q1 2022$7.87 billion
Q4 2021$7.7 billion
Q3 2021$7.5 billion
Q2 2021$7.34 billion
Q1 2021$7.16 billion

Netflix’s revenue estimate for the third quarter of 2024 is $9.73 billion, up 13.9% year-over-year.

Netflix Annual Revenue

Netflix reported an annual revenue of $33.7 billion in 2023 with a 12% revenue growth, up from 6% in 2022. 

Netflix ARPU

  • Netflix ARPU for Q2 2024 was up 1% year over year as compared to Q2 2023.

ARPU by Region in Q3 2023

In Q2 2024, Netflix ARPU in North America amounted to $17.17. By comparison, streaming memberships in Asia Pacific region brought in just $7.17.

Statistic: Netflix's quarterly average monthly revenue per streaming customer worldwide in the 2nd quarter of 2021, by region (in U.S. dollars) | Statista

In Q2 2021, Netflix revealed that its average monthly revenue per paying streaming customer in North America amounted to 14.54 U.S. dollars. By comparison, streaming memberships in Latin America brought in just 7.5 U.S. dollars per month on average.

Netflix User Statistics

  • In Q2 2024, Netflix’s global streaming paid memberships reached 277.65 million, up 16.5% year-over-year. The streaming giant added 8.05 million new global streaming paid memberships in the quarter.
QuarterNetflix Subscribers Worldwide
Q2 2024277.65 million
Q1 2024269.60 million
Q4 2023260.28 million
Q3 2023247.15 million
Q2 2023238.39 million
Q1 2023232.50 million
Q4 2022230.75 million
Q3 2022223.09 million
Q2 2022220.67 million
Q1 2022221.64 million
Q4 2021221.84 million
Q3 2021213.56 million
Q2 2021209 million
Q1 2021207.64 million

Netflix Annual Subscribers Worldwide

At the end of 2023, Netflix subscribers amounted to 260.28 million.

Netflix Subscribers by region

In the second quarter of 2024, Netflix revealed that it had 84.11 million paying streaming subscribers in the United States and Canada, making North America the company’s second-largest market in the world after Europe, Middle East, and Africa (EMEA)

Statistic: Number of Netflix paying streaming subscribers worldwide in 2nd quarter 2021, by region (in millions) | Statista

Monthly Active Users of Netflix Apps

  • In the first half of 2021, Netflix mobile app on both iOS and Android lost some of its monthly active users (MAU) worldwide. Between January and June 2021, Netflix mobile app on Android went from more than 112 million MAU to roughly 91 million, down by 19 percent. Monthly active users of the app on iPhone and iPad combined experienced a slower decrease, passing from 92.5 million monthly active users to roughly 90 million as of June 2021.

Netflix Acquisitions

  • Netflix has started to focus on games for mobile devices. It started testing mobile games in its Android app in Poland. As part of its gaming efforts, Netflix acquired Night School Studio in September 2021, independent game developer best known for its branching narratives like Oxenfree.
  • In March 2022, Netflix acquired Finnish mobile game developer Next Games, for a total equity value of approximately €65 million. 
  • In March 2022, Netflix acquired Texas-based mobile game developer Boss Fight Entertainment, for an undisclosed sum.
  • In November 2022, Netflix acquired Seattle-based cozy games maker Spry Fox.

Also Read: All Netflix Video Games You Can Play Today


Most Watched Netflix Originals TV Series

Squid Game has become the most watched Netflix TV show ever, with 142 million member households watching worldwide. 

TV SeriesHours Viewed
Squid Game S11.65 billion
Stranger Things S41.35 billion
Wednesday1.24 billion
Dahmer856.2 million
Money Heist (La Casa de Papel) S5792.2 million
Bridgerton S2656.3 million
Bridgerton S1625.5 million
Money Heist (La Casa de Papel) S4619 million
Stranger Things S3582.1 million
Lucifer S5569.5 million
based on Netflix’s reporting of total hours viewed in the first 28 days of each title’s release

Most Watched Netflix Movies

MovieWorldwide View Hours
Red Notice364 million hours
Don’t Look Up359.8 million hours
Bird Box282 million hours
Glass Onion: A Knives Out Mystery273.2 million hours
The Gray Man253.9 million hours
The Adam Project233.2 million hours
Extraction231.3 million hours
Purple Hearts228.7 million hours
The Unforgivable214.7 million hours
The Irishman214.6 million hours
based on Netflix’s reporting of total hours viewed in the first 28 days of each title’s release

Written by Maya Robertson

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