Twitter starts sharing ad revenue with content creators

Elon Musk’s social media platform Twitter announced on Thursday that eligible content creators will now be able to get a share from its advertising revenue, starting in the replies to their tweets.

While the company’s rolling out the new Creator Ads Revenue Sharing program to select creators, it said that it will be available in all the countries where Stripe offers support for payouts, and that users will be able to sign up for it independently.

In order to participate in the new program, creators need to be subscribed to Twitter Blue or Verified Organizations, have a minimum of 5 million impressions on their tweets in each of the last three months, and successfully pass human review for the company’s Creator Monetization Standards. After that, they will start receiving payments from the company through their Stripe accounts.

Earlier this year, the company also started allowing content creators to earn money by offering exclusive content subscriptions on the social media platform.

Meanwhile, the news comes at a time when Twitter has come under criticism again due to its new limits on the number of tweets that users can view a day, which led many to switch to Meta’s new microblogging app Threads. 

Right after the launch of the new platform, which surpassed 100 million users in just five days, Twitter sent a letter to Meta CEO Zuckerberg, threatening to sue the company for allegedly hiring former Twitter employees and using its trade secrets.

While Threads’ user count keeps growing, Twitter’s website traffic is ‘tanking’, according to Cloudflare CEO Matthew Prince.

Written by Tuna Cetin


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