The app had a very good start mainly thanks to users’ ability to simply sign-up to it in seconds by using their Instagram credentials. On the first day of its launch, Meta CEO Mark Zuckerberg announced on the new platform that Threads garnered 2 million users in two hours, 5 million in four hours, and 10 million in seven hours.
The surge has continued since then, with Threads reaching 30 million users the next morning and adding another 40 million the very same day.
Up until this point, OpenAI’s ChatGPT held the record of hitting 100 million monthly users in just under two months. While Threads has already crossed that milestone, whether it will succeed in keeping those users remains a question for now.
Although the app’s interface is quite similar to that of Twitter, it still lacks many important features like searching for posts, hashtags, direct messages, and a Following feed.
In addition, deleting a Threads account is also a big challenge for now, since the social media company confirmed that it can only be achieved by deleting the linked Instagram account at the moment. On Instagram’s Help Center, the company announced that it’s working on a new method to delete Threads profiles separately, and said those who’d like to stop using the app can temporarily deactivate their accounts by heading to their profile settings.
Despite the lack of many basic features that we’re used to seeing on other social media platforms, more and more users are joining the new platform with each passing day.
Meanwhile, right after its launch, Twitter sent a letter to Meta CEO Zuckerberg, threatening to sue the company for allegedly hiring former Twitter employees and using its trade secrets for the development and growth of Threads.