Global in-app consumer spending hit $67.5bn in H1 2023, up 5% –

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Following a decline in 2022, global consumer spending on mobile apps increased by 5.3% year-over-year to a record $67.5 billion in the first half of 2023, according to new data from Downloads also grew by 3.2% during the first six months of the year, the app analytics company revealed.

According to the H1 2023 Market Pulse report, while non-gaming apps saw $26.6 billion in consumer spending in H1, mobile games generated $40.9 billion.

In overall, Apple’s App Store accounted for $43.5 billion of the total consumer spending in the first half, and Google’s Play Store drove the remaining $24 billion, both up 6% and 4% YoY respectively.

App downloads hit new all-time high in H1 2023

In addition to consumer spending, global app downloads also reached new heights in the first half of 2023, hitting 76.8 billion, up 3.2% from 74.4 billion in H1 2022.

Unlike consumer spending, non-gaming apps drove the majority of app downloads, 46.4 billion, while gaming apps accounted for the remaining 30.4 billion.

Meanwhile, iOS apps saw 18.1 billion downloads in H1 2023, and Google Play apps lured 58.7 billion installs, up 10% and 1% YoY respectively.

You can check out’s latest report for more details about mobile’s bounce-back in H1 2023. The company also recently announced last year’s top 50 mobile publishers by consumer spend.

Written by Tuna Cetin


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