While global app downloads dropped by 0.9% Y/Y to 142 billion in 2022 as the pandemic-driven hype mostly faded and the mobile industry kept facing various challenges including the global economic slowdown and Apple’s privacy changes, they are still significantly above pre-pandemic levels, a new report from Sensor Tower revealed.
According to the Mobile Economy and Digital Ad Space and Beyond report, Game became the No.1 mobile category of 2022 generating more than 50 billion downloads, followed by Utilities (17B) and Entertainment (8B) genres respectively.
However, global consumer spending on mobile games also saw a decline for the first time in 2022, the report showed. The category generated $79 billion in revenue last year, down from $86 billion in 2021.
While the Game category maintained its downward trend in revenue in early 2023, non-game apps reached new heights in January, largely boosted by the growing consumer spending on Entertainment apps.
According to Sensor Tower, this could be resulted from users shifting from gaming to Entertainment apps like TikTok and Netflix, which started offering mobile games on their platforms in recent years.
Also Read: Netflix to add 40 new mobile games in 2023
Feel free to check out Sensor Tower’s report for more details, and our website for more trends and reports like this.