YouTube to start sharing Shorts ad revenue with creators on February 1

YouTube announced on Monday that it will start giving 45% of Shorts ad revenue to creators on February 1, and updated its YouTube Partner Program (YPP) terms which creators will need to accept in order to continue earning money on the platform.

The updated agreement now includes what YouTube calls ‘’Modules’’ that will offer ‘’more flexibility to create and earn across different formats’’.

The company said that all content creators will be required to accept the ‘’Base Terms’’, more essential YPP terms that include content and payment policies, within 6 months. The channels of those who don’t do so until July 10 will be removed from the program.

Apart from that, there are now three different monetization modules, which are the ‘’Watch Page Monetization Module’’ that allows creators to earn money from ads shown on their long-form videos, the ‘’Shorts Monetization Module’’ that will now let them generate revenue from ads shown between their short-form videos, and the ‘’Commerce Product Addendum’’ that includes fan funding features like Supers and Channel Memberships.

While creators are free to accept all or some of these modules, YouTube recommends to accept them all to maximize their earning potential. If you’re already earning money from your long form videos, you’ll still be required to accept the ‘’Watch Page Monetization Module’’. But if you’ve accepted the terms related to fan funding features before, you won’t need to accept them again.

Meanwhile, if you accept the terms of Shorts Ad Revenue Sharing by February 1, when it will replace the Shorts Fund, you’ll be able to start earning money from your Short videos on that date. But the later you accept, the later you’ll begin earning.

Written by Maya Robertson


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