YouTube announced on Tuesday that the Super Thanks monetization feature is now available to all eligible creators across 68 locations in the YouTube Partner Program. Creators can now enable the Super Thanks feature via YouTube Studio.
First announced last year, Super Thanks allows fans to tip creators for specific videos. With the new feature, viewers can purchase Super Thanks at various points between $2 and $50 (or local currency equivalent) to show support for their favorite creators and content. They will see a fun, animated GIF right on the channel’s video and, as an added bonus, get a distinct, colorful comment to highlight their purchase, which creators can heart and like.
“Everyday, YouTube creators help me learn or achieve something new – from baking sourdough during the pandemic to fixing my bike just last week. Imagine if you could say a special thank you to your favorite creators or show appreciation for specific videos that have taught you something new or helped you. With Super Thanks, now you can!” said Samanntha Stevens, the product manager of paid digital goods at YouTube.
YouTube also announced that viewers can now customize their Super Thanks comment, which was the top request since the kick off the feature’s beta.