Twitter, starting today, is enforcing a new policy that requires accounts running ads on the platform to have a verified checkmark or subscribe to either Twitter Blue ($8/month and up) or Verified Organizations ($1,000/month).
All users with @account handles will be impacted by the policy, according to an email titled “Building a better Twitter through verification” that was published by social media expert Matt Navarra early on Friday.
“This change aligns with Twitter’s broader verification strategy: to elevate the quality of content on Twitter and enhance your experience as a user and advertiser,” the email reads. “This approach also supports our ongoing efforts to reduce fraudulent accounts and bots. Subscribing to either of these services means you have been verified by Twitter as a real person and/or business.”
WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0— Matt Navarra (@MattNavarra) April 21, 2023
Top advertisers on the social media platform, those who spend $1,000 per month, already get a free gold checkmark that denotes that they are legitimate company accounts.
Thousands of accounts had their legacy verified blue checkmarks removed by Twitter on Thursday, although some well-known users still possessed the badges after the cleanup.
At a Morgan Stanley conference last month, Musk claimed that Twitter’s ad revenue had decreased by as much as 50% since he had bought the social media business. However, he noted that a few big advertisers have persisted in spending money on Twitter, applauding Disney and Apple in particular for continuing to be two of the platform’s highest-spending advertisers.