X, previously known as Twitter, seems to be moving forward with its commitment to converting TweetDeck into a paid service. Numerous X users are encountering a sales page for X Premium (formerly Twitter Blue) when trying to access TweetDeck, now known as XPro.
While some haven’t encountered the paywall yet, considering the growing reports of users being unable to access XPro without payment, it’s likely only a matter of time.
Regrettably, this development was anticipated. On July 3rd, X had announced its intention to make XPro exclusively available to subscribers. The transition was slated to occur “in 30 days,” but the company narrowly missed its own deadline.
Blue subscription benefits includes:
- Prioritized rankings in conversations and search
- Viewing about double the number of posts between ads in your For You and Following timelines
- Adding bold and italic text to your posts
- Posting extended videos and 1080p video uploads
- All pre-existing Blue features like Edit Tweet, Bookmark Folders, and early access to new features
- Longer posts: Crafting posts, replies, and Quotes of up to 25,000 characters
- Edit post: Modifying a post up to 5 times within 30 minutes
- NFT Profile Pictures: Display your individual style by setting your profile picture to an owned NFT
For brand managers, although the TweetDeck Preview currently lacks team functionality, access to the “legacy X Pro” is still available (from the login page).
In the United States, the Blue subscription, which also offers the ability to “receive a share of ads revenue,” is priced at $8 per month or $84 annually.
TweetDeck was once among the most favored third-party apps for accessing Twitter until its acquisition by the company in 2011. Its capacity to manage multiple accounts and customized feeds made it an invaluable tool for journalists, marketers, and others who relied on Twitter for their professional responsibilities.
After Musk’s acquisition in October, X has gone through significant changes. In March, then-named Twitter launched its premium subscription plan Twitter Blue globally. Just a month after, it started requiring advertisers to have a verified checkmark or subscription.