Meta is launching its new paid verification service ‘’Meta Verified’’ for Facebook and Instagram users living in the United Kingdom.
The social media giant first launched the premium service in Australia and New Zealand this February, and expanded it to the United States a month after that.
For £9.99 per month, users in the United Kingdom aged 18 and older will now be able to subscribe to the service for a number of perks, including a verified badge, protection against impersonators, access to customer support, as well as exclusive features like unique stickers.
As reported by social media consultant and industry analyst Matt Navarra, the company shared the expansion news in the Meta Creators Community (UK) group on Facebook.
Meta’s premium verification service came months after Elon Musk’s Twitter started requiring users to pay $8 a month for its Twitter Blue plan to get a verification badge.
However, unlike Meta, Twitter also started removing legacy verified checkmarks last month, making it the only way to subscribe to its premium service to keep the verification badges.