Social media giant Meta is getting ready to roll out its Twitter Blue-like monthly subscription plan named ‘’Meta Verified’’ to Facebook and Instagram users later this week.
CEO Mark Zuckerberg shared the news in a Facebook post on Sunday, saying that the new plan will ‘’increase authenticity and security’’ across the company’s services.
After verifying their accounts using a government ID, Meta Verified subscribers will get a blue badge, more protection against impersonators, and direct access to customer support as well as exclusive features.
The monthly plan will cost $11.99 when bought on the web and $14.99 when purchased through Meta’s mobile apps, is more expensive than Twitter Blue which costs $8 on the web and $11 on iOS and Android. Elon Musk’s company recently announced that it would offer a higher-priced Blue plan though, which will remove all the ads on its platform.
Meta said that it will first launch the service in Australia and New Zealand this week, and expand it to other countries soon.
‘’As we test and learn, there will be no changes to accounts on Instagram and Facebook that are already verified based on prior requirements, including authenticity and notability,’’ the company said in a blog post. ‘’Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large. As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic.’’
Social media companies Snap and Telegram also rolled out their paid subscription plans last year. Both Snapchat+ and Telegram Premium now have more than 1 million subscribers.