The service was initially launched earlier in November, but the social media company halted sign-ups soon after many accounts impersonated others by changing their names and getting blue check marks.
Twitter’s new boss Elon Musk said at the time that he was holding off the relaunch ‘’until there is high confidence of stopping impersonation.’’ However, Platformer recently reported that Apple’s controversial 30% in-app purchase fee was another reason behind the delay.
The service, which has been finally relaunched, now costs $11 when bought on iOS, and $8 when bought on Twitter’s website. The company says $8 is a limited time offer, so we could see a price increase very soon.
In order to prevent impersonators, Twitter will now use blue check marks for individuals, gold for companies, and grey for government accounts. To get a verified badge, your account must be older than 90 days and you need to get your phone number verified.
When you subscribe to Twitter’s upgraded Blue tier, other features you’ll get access to along with your verified badge include the ability to post 1080p videos, edit tweets, and use the Reader Mode.
In addition, the company also announced a number of upcoming perks such as priority ranking in replies, mentions, and search, sharing longer videos and seeing 50% less ads.
In response to a user who said he doesn’t want to see ads at all, Musk said that Twitter will roll out a higher tier with no ads in 2023.