TikTok launches Interactive Add-Ons for In-Feed Ads

TikTok has rolled out Interactive Add-Ons globally for In-Feed Ads to allow advertisers to entice engaged viewers with popups, stickers, and other visual elements. 

Interactive Add-Ons aims to provide a way to capture the undivided attention of the audience in a full-screen, sound-on environment to boost brand engagement and encourage interaction. Brands and advertisers can enhance their In-Feed Ads with either Standard or Premium add-ons, depending on your needs.

While standard add-ons are ideal to reach lower-funnel marketing goals, like driving clicks and conversions, premium add-ons are designed for reaching upper-funnel goals, like brand awareness and community building. 

Standard Add-Ons include display card, gift code sticker, voting sticker and countdown sticker, while premium Add-Ons include pop-out showcase, gesture, and Super Like 2.0.

Interactive Add-Ons are compatible with campaigns geared towards App installs, Conversion, Reach & Frequency (Traffic, Video Views).

Viewers who have shared, liked, or commented on a TikTok brand video are 150% more likely to buy a product or service, TikTok says. According to a recent research, China’s popular short video app will surpass Snapchat and Twitter in ad revenues in 2022, with more than $11 billion. 

Written by Sophie Blake

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