TikTok launches new app for sellers to manage TikTok Shop via smartphone

TikTok has launched a new app for sellers to let them manage their TikTok shop via mobile devices, as part of its efforts to facilitate more e-commerce activity. Launched on iOS devices as of December 3, and Android last month, the app is currently only available for brands in Indonesia.

The new TikTok Seller app allows sellers to manage almost all operations of their TikTok stores, from seller registration, product management, order management, return and refund management, promotion management , customer service, data analysis, campaign registration to seller education.

“We are always looking at ways to enhance our community’s experience and regularly test new features that inspire creativity, bring joy and innovate the TikTok experience,” a TikTok spokesperson said in a statement. “Brands on TikTok have found a creative outlet to authentically connect with audiences, and we’re excited to experiment with new commerce opportunities that enable our community to discover and engage with what they love,” they added.

TikTok has accelerated its product development and partnerships in the ecommerce vertical in 2021.In August, Shopify announced that it has partnered with TikTok to bring in-app shopping experience to the popular short video platform. 

TikTok announced new ecommerce features, ad options, and partnerships at an online event called TikTok World in late September. The company said it now allows direct integration for merchants to let them upload products and manage everything from shipping to fulfillment and point of purchase. 

The company also announced the new ‘Shopping LIVE‘ feature that allows brands on TikTok to connect with users in the community in real time and share dynamic links to products while they are streaming. 

Considering the investments it has made for brands, it is not surprising that TikTok is launching a dedicated app for brands. TikTok Seller is expected to launch globally in the coming months.

Written by Sophie Blake

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