Shein Revenue and User Statistics (2024)

Shein is an online fast fashion company which was founded in 2008 by Chris Xu in China. The company describes itself as “an international B2C fast fashion e-commerce platform. Having customers in more than 150 countries, Shein is one of the biggest global players in the retail industry. 

Company Overview

Shein User Statistics

• SHEIN was the most downloaded app of 2022 in the shopping category worldwide, generating 229 million new installs across the App Store and Google Play.
• First time ever in the second quarter of 2022, mobile app downloads of Shein in the United States surpassed Amazon’s. Shein accumulated 6.8 million installs, up 13% quarter-over-quarter, while Amazon saw 6.3 million, down 7%. (Sensor Tower)
• In 2023, Shein generated 238 million worldwide app downloads across the App Store and Google Play. (Statista)

• In 2023, Shein reached approximately 88.8 million users worldwide.

Shein Revenue Statistics (2024)

• The CEO of Authentic Brands Group, a leading brand management firm, revealed that Shein’s annual revenue for 2023 significantly exceeds $30 billion.

• According to sources familiar with the matter, Shein was valued at $100 billion in a funding round where it raised between $1 billion and $2 billion in April 2022. (Wall Street Journal)